# Old-Fashioned Fish Branding Jelly Fresh Packaging Channels Antique Imagery for Nostalgic Marketing By Amelia Roblin | Published 2017-08-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oldfashioned-fish References: [thedieline](http://www.thedieline.com/blog/2017/7/26/behind-the-retro-modern-design-of-jelly-fresh-seasoning) & [behance.net](https://www.behance.net/gallery/49997213/Jelly-Fresh) With so many different branding styles on supermarket shelves, the designer of this old-fashioned fish packaging wanted a way to really stand out. It wasn't going to be the contemporary purist type or the modern vibrant aesthetic that would really catch the eye––the lesser seen [vintage look](https://www.trendhunter.com/trends/radd-foods) was employed by Chiapa Design for this product. The line of [fish seasonings](https://www.trendhunter.com/trends/bela-tinned-fish) is represented with a harkening to bygone means of buying and selling seafood. Newspapers were once used to wrap the day's catch, so Chiapa chose the black and white image of the paperboy to be the face of this brand. The child holds up a fish enveloped in yesterday's news, enthusiastically presenting it to market-goers. To make Jelly Fresh even more of a visual draw, [bright primary colors](https://www.trendhunter.com/trends/cooper-street-snacks) were added in the form of accents and typography. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 85% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Branding:** Opportunity for brands to differentiate themselves through nostalgic and retro-style packaging. - **Nostalgic Marketing:** Using childhood imagery and retro design is becoming a popular way to trigger consumer nostalgia and create an emotional connection. - **Eco-friendly Packaging:** Opportunity for brands to incorporate eco-friendly packaging materials and designs in their vintage and nostalgic branding. ### Sectors Adopting This - **Seafood Industry:** Brands in the seafood industry can utilize vintage branding to create a unique selling proposition and stand out on crowded grocery store shelves. - **Food Packaging Industry:** Companies in the food packaging industry can create specialized and unique packaging materials and designs for brands seeking nostalgic and eco-friendly packaging. - **Marketing Industry:** Firms in the marketing industry can incorporate nostalgia and vintage design elements to create powerful emotional connections between brands and consumers. ## Related on Trend Hunter - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Reimagined Gourmet Seafood Branding](https://www.trendhunter.com/trends/seafood-branding.md) - [Nostalgic Classic Snacks](https://www.trendhunter.com/trends/classic-snacks.md) - [Gourmet Tinned Seafood Collections](https://www.trendhunter.com/trends/siesta-co.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md)