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# Ornate Old-Fashioned Cakes
SusieCakes Embraces Retro Nostalgia in the Form of Fine Desserts

By Kalin Ned | Published 2019-03-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/oldfashioned-cakes
References: [susiecakes](http://susiecakes.com)

[SusieCakes](https://www.trendhunter.com/trends/susiecakes-grandma-hotline) is a bakery that specializes in the curation of aesthetically pleasing, tasty old-fashioned cakes, pudding and more. The classic dishes are made with the "freshest and finest ingredients," while the appearance of the treats is made to evoke the vibe of a bygone era. Aside from the well-curated and mouth-watering look, it is the retro-style decoration of the old-fashioned cakes that captures the attention of consumers.

SusieCakes offers a range of gorgeous cakes — from the Vanilla Celebration Cake which boasts colorful sugar confetti and a frosting of the bakery's "signature retro-blue vanilla frosting" to the Classic Marble Cake which enjoys a mix of vanilla and chocolate buttercreams. Aside from the old-fashion cakes, SusieCakes also makes Traditional Cheesecakes, hand-stirred Banana Puddings, Cherry Crumble Pie and an [assortment of cupcakes](https://www.trendhunter.com/trends/crumbs-colossal-cupcake) available to the consumer.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 61% | Activity: 56% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Retro Nostalgia in Food:** Exploring the use of old-fashioned recipes and nostalgic designs in food creations, offering an opportunity to tap into consumer desire for classic and comforting experiences.
- **Aesthetic-focused Desserts:** Meeting the demand for visually stunning and Instagrammable desserts by infusing retro-inspired decorations and meticulous presentation into cake designs.
- **Specialty Baked Goods:** Catering to the growing market for artisanal and unique bakery items that offer high-quality ingredients and a sense of craftsmanship.

### Who This Affects Most

- **Bakery:** Incorporating retro-inspired cake designs and flavors, with a focus on using fresh and fine ingredients to create visually appealing and nostalgia-inducing baked goods.
- **Food Retail:** Creating retail opportunities for aesthetically pleasing and retro-themed desserts, catering to consumers' desire for unique and visually appealing food experiences.
- **Online Bakery Services:** Providing an online platform to order old-fashioned cakes and desserts with retro designs, catering to the convenience-seeking customers who crave visually pleasing treats at their doorstep.

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