# Simplistic Portland Fashion The New Olderbrother Collection Was Presented with a Lookbook By Riley von Niessen | Published 2018-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/olderbrother References: [fuckingyoung.es](http://fuckingyoung.es/olderbrother/) & [olderbrother.us](https://olderbrother.us/) Olderbrother, a clothing label that's based out of Portland, Oregon, recently unveiled a new collection, which was promoted with a stylized lookbook that's inspired by clothing that's passed on, which is where its title, 'Hand Me Downs,' comes from. Spotlighted in the lookbook are a range of [highly simplistic garments](https://www.trendhunter.com/trends/heritage-core), such as white linen button-ups, plain tees in muted and monochrome colorways, straight-legged jeans, denim shirts, and pullovers. Although the vast majority of the pieces are mark-free, they have an aged look to them that gives them the appearance of being well-worn. In addition, some of the pieces boast [patchwork embellishments](https://www.trendhunter.com/trends/paranoid-fw25), which further contributes to this unique aesthetic. Image Credit: Dorien Jimenez / Fucking Young! ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 41% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Simplistic Fashion:** Opportunity for disruptive innovation in using sustainable and eco-friendly materials to create highly simplistic yet visually appealing fashion. - **Aged Look Fashion:** Opportunity for disruptive innovation in incorporating technologies like digital printing to create garments with an aged look without compromising on quality. - **Hand Me Downs:** Opportunity for disruptive innovation in designing garments that are easily passed down generationally, promoting sustainability and reducing waste in the fashion industry. ### Where This Applies - **Sustainable Fashion:** The sustainable fashion industry can benefit from partnering with clothing labels to incorporate eco-friendly materials in producing simplistic yet visually appealing garments. - **Digital Printing:** The digital printing industry can benefit from partnering with clothing labels to develop new printing technologies to create the aged look of garments while maintaining high quality. - **Second-hand Clothing:** The second-hand and vintage clothing industry can benefit from incorporating designs that cater to the 'Hand Me Downs' trend in promoting sustainability and reducing waste in the fashion industry. ## Related on Trend Hunter - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Upcycled Limited Collection Campaigns](https://www.trendhunter.com/trends/seen-heard-worn-before.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Minimalist Wardrobe Essentials](https://www.trendhunter.com/trends/heritage-core.md) - [Redefined Fall Everyday Uniforms](https://www.trendhunter.com/trends/observe.md) - [Active-Minded Refreshing Streetwear](https://www.trendhunter.com/trends/october-collection.md)