# Old Water 10 Thousand BC Luxury Glacier Water By Angela Lowe | Published 2006-12-07 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/old-water-10-thousand-bc-luxury-glacier-water References: [gushmagazine](http://www.gushmagazine.com/article/10-thousand-bc-essence-of-luxury/) & [finewaterimports](http://www.finewaterimports.com/water.imports/brand/48/10-thousand-bc.html) 10 Thousand BC is a [luxury bottled water brand](https://www.trendhunter.com/trends/6-7-water) from Canada that claims to be the best bottled glacial water in the world. The water comes from the Coastal Glacier Range in British Columbia and costs about $7 per bottle. The company has a couple of interesting steps in its process, one being that the [water is bottled](https://www.trendhunter.com/trends/bottling-facility) to 'inspirational' music because apparently research shows that water has memory. **Implications** - Glacier water is revered as a luxury item because of its extreme natural purity. It also has a [high ionic content](https://www.trendhunter.com/trends/piurify-hydrogenator-bottle) and can potentially slow down the aging process. Water is very important for the human body and this water may be the best. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 71% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Glacier Water Luxury:** Opportunity to tap into the high-end bottled water market by marketing a brand that claims to have superior glacial water purity. - **Musical Bottling Process:** Innovation opportunity to create a unique and memorable product experience by developing a process that incorporates music during the bottling process. - **Anti-aging Water:** Potential innovation opportunity to develop water products with high ionic content and marketing them as anti-aging solutions. ### Who This Affects Most - **Bottled Water Industry:** Opportunity to differentiate and create a niche market by claiming the purity and uniqueness of water sources. - **Luxury Goods Industry:** Opportunity to tap into the high-end consumer market by offering luxury bottled water products with unique value propositions. - **Health and Wellness Industry:** Brand and market high-end bottled water products as part of a healthy and holistic lifestyle. ## Related on Trend Hunter - [Norwegian Mineral Waters](https://www.trendhunter.com/trends/premium-bottled-water.md) - [Extreme Beverage Taste Tests](https://www.trendhunter.com/trends/blind-taste-test.md) - [Premium Alkaline Water Bottles](https://www.trendhunter.com/trends/eternal-water.md) - [High-End British Bottled Waters](https://www.trendhunter.com/trends/dartmoor-spring.md) - [Private Label Sparkling Waters](https://www.trendhunter.com/trends/rocky-mountain-sparkling-spring-water.md) - [Ready-to-Drink Seawater Cartons](https://www.trendhunter.com/trends/deep-water.md) - [Double-Filtered Drinking Water](https://www.trendhunter.com/trends/floewater.md) - [Transparent Spring-Sourced Water](https://www.trendhunter.com/trends/loonen.md) - [Gourmet Water Bars](https://www.trendhunter.com/trends/aqua-water-bar.md)