# Gift-Ready Beef Jerky The Old Trapper Jumbo Kippered Steak Snacks are High-Quality By Michael Hemsworth | Published 2020-12-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/old-trapper-jumbo-kippered-steak-snacks References: [snackandbakery](https://www.snackandbakery.com/articles/95949-old-trapper-jumbo-kippered-steak-snacks) & [oldtrapper](https://oldtrapper.com/) The Old Trapper [Jumbo](https://www.trendhunter.com/trends/freaks-of-natures) Kippered Steak snacks are one of the latest offerings from the well-known brand that is being launched just in time for the holidays to provide consumers with a flavorful option that's perfectly suited as a [stocking stuffer](https://www.trendhunter.com/trends/craft-jerky). The [meat snack](https://www.trendhunter.com/trends/meat-snack-product) is made with some of the most popular cuts of meat from the US and is infused with a wood-fired smoked flavor that is perfectly balanced. The product mimics the flavor of a high-quality steak to offer consumers an alternative way to enjoy the rich flavor of the dish when cooking isn't possible. The Old Trapper Jumbo Kippered Steak snacks come in three flavor options including Teriyaki, Peppered and Old Fashioned to suit different taste preferences. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 15% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Gourmet Jerky:** Opportunity for creating high-end and unique jerky flavors that capture the attention of consumers seeking out premium snacks. - **Holiday-themed Snacks:** Innovative festive packaging and holiday flavors provide an opportunity for year-round snack brands to join the seasonal market and offer exceptional gift-giving options. - **Healthy Snacking:** Expansion of jerky product lines that use lean cuts of meat and offer natural, minimally processed ingredients for health-conscious consumers. ### Sectors Adopting This - **Meat Processing Industry:** An opportunity exists for meat processing companies to expand their product lines and incorporate premium jerky products to cater to changing consumer preferences. - **Snack Food Industry:** An opportunity for snack food companies to create unique and upscale snack experiences for customers looking for alternative dietary options and multi-seasonal gift giving options. - **Gifts and Specialty Food Industry:** Expanding the gift and specialty food industry with curated, premium and visually appealing packaging of gourmet jerky for consumers looking for unique, easy-to-gift options. ## Related on Trend Hunter - [Rip-and-Tear Beef Jerky Snacks](https://www.trendhunter.com/trends/cowboy-cut-beef-jerky.md) - [Steak-Like Jerky Snacks](https://www.trendhunter.com/trends/carnal-umami-cut-beef-jerky.md) - [Savory Artisan-Style Meat Snacks](https://www.trendhunter.com/trends/country-archer-beef-jerky-snacks.md) - [Private Label Meat Snacks](https://www.trendhunter.com/trends/beef-sticks-bites.md) - [Handcrafted Jerky Snacks](https://www.trendhunter.com/trends/smallbatch-jerky.md) - [Convenient Protein-Packed Meat Sticks](https://www.trendhunter.com/trends/country-archer-provisions-1.md) - [Gourmet Charcuterie Meat Snacks](https://www.trendhunter.com/trends/salami-sticks.md) - [Savory Meat Snack Products](https://www.trendhunter.com/trends/hungry-boar.md) - [Craft Jerky Holiday Bundles](https://www.trendhunter.com/trends/craft-jerky.md)