# Honestly Sassy Greetings Old Tom Foolery Cards Dish Out Hilarious Hard Truths By Matt Ho | Published 2012-01-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/old-tom-foolery-cards References: [theawesomer](http://theawesomer.com/old-tom-foolery-greeting-cards/145537/) & [oldtomfoolery](http://www.oldtomfoolery.com/) There are serious greeting cards, [humorous cartoon ones](https://www.trendhunter.com/trends/garbage-pail-kids-2), then there's Old Tom Foolery Cards which is a no-holds-barred set of greetings that tells it like it is. The format of the Old Tom Foolery Cards involves a newspaper look with the same layout and font that would be found in the [New York Times](https://www.trendhunter.com/trends/worstcase-scenario), for example. But instead of delivering news, the greeting cards are here to dish out the truth -- brutally. Each card has a phrase that either talks about why the sender is really sending the card or what the receiver's personality on his/her special day is really like. Whether it's a birthday, graduation or a wedding, there's sass for every occasion with the Old Tom Foolery Cards. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Honest Greeting Cards:** Disruptive innovation opportunity: Develop a line of brutally honest greeting cards that deliver the truth with humor. - **Humorous Truth-telling:** Disruptive innovation opportunity: Create humorous products or services that provide honest and direct feedback in a lighthearted way. - **Alternative Greeting Card Formats:** Disruptive innovation opportunity: Design greeting cards with unique formats, such as mimicking newspapers, to provide a fresh and unconventional experience. ### Industries Being Reshaped - **Greeting Card Industry:** Disruptive innovation opportunity: Revamp the greeting card industry by offering a range of honest and humorous options that resonate with modern consumers. - **Stationery Industry:** Disruptive innovation opportunity: Introduce a line of innovative stationery products that combine humor and honesty to stand out in the market. - **E-commerce Industry:** Disruptive innovation opportunity: Launch an online platform that specializes in selling alternative greeting cards, targeting customers seeking unique and unconventional options. ## Related on Trend Hunter - [Convenient Online Greeting Cards](https://www.trendhunter.com/trends/happy-tree-cards.md) - [Quirky eCard Platforms](https://www.trendhunter.com/trends/happiepages.md) - [Sporty Sympathy Cars](https://www.trendhunter.com/trends/fireball-footbawl-cards.md) - [Insulting Card Games](https://www.trendhunter.com/trends/winsults-roasting-card-game.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Personalized Video Cards](https://www.trendhunter.com/trends/video-cards.md) - [Personality-Forward Bookmark Designs](https://www.trendhunter.com/trends/humdrum-paper.md) - [Heavenly Behavioral Card Games](https://www.trendhunter.com/trends/the-holiest-crap-card-game.md) - [Unexpectedly-Amusing Treats](https://www.trendhunter.com/trends/liquid-death-misfortune-cookies.md)