# Celebratory Port Packaging Gran Cruz's Old Tawny Port Comes in a Stunning Wooden Structure By Justin Lam | Published 2018-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/old-tawny-port References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/10/130yo-gran-cruz.html) Released in celebration of the 130th anniversary of Gran Cruz, Ondesign has produced a [stunning bottle and box](https://www.trendhunter.com/trends/the-prisoner-red-blend) for the Port producers Very Old Tawny Port. Designed to reflect the essence of the spirit, the commemorative box features a host of distinctive finishes and commemorative finishes. The box is constructed mostly of wood with a velvety touch and also comes with a distinct gold base. A piece of tanned leather can be found on the inside of the wooden structure and contains a message from the distiller acknowledging the Very Old Tawny Port as a celebration of the brand. The bottle of Very Old Tawny Port is directly integrated into the wooden structure and constructed entirely of glass. The robust bottle is meant to carry significant weight on its own and is sure to be a [standout piece in any bar collection](https://www.trendhunter.com/trends/artistry-in-oak). Image Credit: Omdesign ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 24% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Luxury Packaging:** Opportunity for disruptive innovation in creating unique and appealing packaging designs using high-end materials and finishes. - **Commemorative Branding:** Potential for innovative branding strategies that celebrate important milestones and create a sense of exclusivity and prestige. - **Integrated Bottle Design:** Possibility for disruptive innovation in combining packaging and product design, creating a seamless and visually striking product experience. ### Industries Being Reshaped - **Wine Packaging:** Opportunity for disruptive innovation in creating innovative and visually appealing packaging solutions for wines and spirits. - **Luxury Goods:** Potential for disruptive innovation in the luxury goods industry by incorporating unique and exclusive packaging designs to enhance brand perception. - **Beverage Industry:** Possibility for disruptive innovation in packaging design within the beverage industry, creating visually striking and memorable products. ## Related on Trend Hunter - [Limited-Edition Fortified Wines](https://www.trendhunter.com/trends/vintage-port.md) - [50-Year Aged Port Wines](https://www.trendhunter.com/trends/port-wine.md) - [Bespoke Wooden Packaging](https://www.trendhunter.com/trends/hunter-luxury.md) - [Experimental Barrel Finishing Techniques](https://www.trendhunter.com/trends/barrel-finishing-techniques.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md) - [Smashable Whisky Packaging](https://www.trendhunter.com/trends/the-51.md) - [Artisanal Gourmet Gift Sets](https://www.trendhunter.com/trends/gourmet-gift-set.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Wine-Inspired Pastry Gift Sets](https://www.trendhunter.com/trends/weesh-bake-shop.md)