# Gamer-Targeted Deodorant Campaigns Old Spice is Targeting Gamers with Its Latest Ad Spot By Ell Smith | Published 2021-01-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/old-spice1 References: [adweek](https://www.adweek.com/creativity/hello-gamers-old-spice-guy-isaiah-mustafa-is-back-in-targeted-uk-ad/) & [oldspice](https://oldspice.com/) American actor Isaiah Mustafa helped rebrand Old [Spice](https://www.trendhunter.com/trends/swaggy-spice) with his hilarious 2010 ad spot, “The Man Your Man Could Smell Like.” Now, 10 years later, the iconic figure is back with a new message, this time with a futuristic twist. Now aiming to target gamers, this clever ad addresses the largely male population with wit and charm. The ad transports the spokesperson inside of [nostalgic games](https://www.trendhunter.com/trends/droga5s-wake-up), addressing the camera directly as he tries to appeal to the girlfriends of gamers. The fun and whimsical animated spot will appear in gaming and mobile ads, seamlessly [targeting the intended demographic](https://www.trendhunter.com/trends/dr-squatch-x-call-of-duty) with a witty approach. The ad humorously opens with the words "Hello ladies, does your man smell like a captain?" Image Credit: Old Spice UK and Ireland ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 32% | Activity: 23% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Gaming-focused Advertising:** Companies are integrating gaming into their advertising campaigns to reach a younger, male demographic. - **Humorous Marketing Approaches:** Ads that use humor, charm, and nostalgia are seeing success in engaging audiences. - **Nostalgia-based Advertising:** Brands are tapping into nostalgia to increase consumer engagement in advertising. ### Who This Affects Most - **Marketing and Advertising:** The marketing and advertising industry can increase consumer reach by creating campaigns that connect with younger, male demographics through humor and nostalgia. - **Gaming and Entertainment:** The gaming and entertainment industry can partner with advertisers to create campaigns that appeal to their audience's love of gaming and nostalgia. - **Personal Care and Beauty:** The personal care and beauty industry can create targeted campaigns that use humor and nostalgia to reach new demographics and increase product sales. ## Related on Trend Hunter - [Deodorant Stick Personable Mascots](https://www.trendhunter.com/trends/swaggy-spice.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Branded Gaming Showers](https://www.trendhunter.com/trends/gaming-shower.md) - [Sweat-Reducing Advisers](https://www.trendhunter.com/trends/no-sweat-predictor.md) - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Gamer Body Wash Campaigns](https://www.trendhunter.com/trends/irish-spring-nicesmelling-gaming-shower.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Odor-Fighting Body Deodorant Ranges](https://www.trendhunter.com/trends/old-spice-total-body-deodorant.md) - [Meat Sweat Campaigns](https://www.trendhunter.com/trends/meat-sweat-defense-kit-1.md)