# Sea Captain Cleansing Campaigns The Old Spice Red Zone Commercial Features Sailors With Swag By Regan Canie | Published 2011-09-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/old-spice-red-zone References: [pginvestor](http://www.pginvestor.com/phoenix.zhtml?c=104574&p=irol-newsArticle&ID=1604881) & [oldspice](http://www.oldspice.com/) The Old Spice Red Zone line has been revamped, and with it comes a new swaggerific spokesman. The brand continues with their mega-man theme in releasing a new commercial entitled 'Sea Captain,' that wonderfully embellishes the provocative powers buyers can too possess. The commercial features the confident captain in all of his bearded glory sporting "14 well-oiled abs" and "endless gold treasures" raining from his slacks. Hilariously hocking the line of Red Zone's Swagger products he manages to simultaneously fight a sea creature while wooing the blissfully ignorant leading lady. 'The Smell Better Than Yourself,' campaign will include another soon- to-be-released spot after 'Sea Captain' premieres during the 2011 NFL season opener. Indulgent yet ingenious, the Old Spice persona's help to once again raise the bar of branding. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 33% | Activity: 84% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Revamped Branding:** Opportunity for companies to revamp their brand image and create a fresh identity that appeals to consumers. - **Influencer Marketing:** Opportunity for brands to leverage influencers to promote their products and engage with their target audience. - **Humorous Advertising:** Opportunity for businesses to use humor in their advertising campaigns to create a memorable and engaging experience for consumers. ### Who This Affects Most - **Personal Care:** Opportunity for personal care companies to explore unconventional and humorous approaches in their marketing strategies for increased brand awareness and customer engagement. - **Sports Apparel:** Opportunity for sports apparel brands to collaborate with athletes or popular personalities to create funny and attention-grabbing commercials that resonate with their target market. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to develop creative and humorous campaigns that break the mold and capture the attention of consumers. ## Related on Trend Hunter - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Meat Sweat Campaigns](https://www.trendhunter.com/trends/meat-sweat-defense-kit-1.md) - [Cologne-Infused Scents](https://www.trendhunter.com/trends/spice-alchemist.md) - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md) - [Sweat-Reducing Advisers](https://www.trendhunter.com/trends/no-sweat-predictor.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Odor-Fighting Body Deodorant Ranges](https://www.trendhunter.com/trends/old-spice-total-body-deodorant.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md)