# Viral Adman Proposals The Old Spice Proposal Video is a Hilariously Romantic Sentiment By Michael Hines | Published 2010-07-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/old-spice-proposal-video References: [buzzfeed](http://www.buzzfeed.com/keeprunning/old-spice-guy-makes-twitter-fans-marriage-pro-1lq6) & [youtube](http://www.youtube.com/watch?v=_-fLV28SkZ8&feature=player_embedded) Isaiah Mustafa, better known as “The Old Spice Guy,” has taken over the Internet once again with the Old Spice proposal video. This video has Mustafa answering a request for a proposal from a fan on [Twitter](https://www.trendhunter.com/trends/https-twitterviewer.net). This has to be one of the [greatest proposals of all time](https://www.trendhunter.com/trends/onion-ring-proposal). Mustafa’s shtick is in full effect here, complete with a ring and candles. The fact that the video is shot in a bathroom and that the ‘Old Spice Guy’ is only wearing a towel only adds to the awesomeness. Check out the Old Spice proposal video above. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 13% | Activity: 54% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Viral Marketing Proposals:** Businesses can leverage viral marketing campaigns to create unique and unforgettable proposals. - **Influencer Engagement:** Collaborating with popular influencers can help companies generate buzz and reach a wider audience for their proposals. - **Interactive Social Media Engagement:** Incorporating user-generated content and interactive elements into proposal campaigns can enhance audience engagement and increase the chances of virality. ### Who This Affects Most - **Event Planning:** Event planning companies can offer innovative proposal packages that incorporate viral marketing strategies to create memorable and shareable experiences for couples. - **Advertising and Marketing:** Advertising and marketing agencies can help brands develop creative proposal campaigns that utilize influencer engagement to maximize reach and impact. - **Social Media Platforms:** Social media platforms can explore new features and tools to facilitate interactive and engaging proposal experiences for users, resulting in increased user activity and platform usage. ## Related on Trend Hunter - [Deodorant Stick Personable Mascots](https://www.trendhunter.com/trends/swaggy-spice.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Meat Sweat Campaigns](https://www.trendhunter.com/trends/meat-sweat-defense-kit-1.md) - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md) - [Sweat-Reducing Advisers](https://www.trendhunter.com/trends/no-sweat-predictor.md) - [Cologne-Infused Scents](https://www.trendhunter.com/trends/spice-alchemist.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Hilarious Male Grooming Ads](https://www.trendhunter.com/trends/manscaped-and-pete-davidson.md)