# Transforming Cleanser Commercials Old Spice Motorcycle Ad Turns a Chubby Dude Into a Hot Biker By Katherinev123 | Published 2011-11-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/old-spice-motorcycle-ad References: [adweek](http://www.adweek.com/adfreak/old-spice-ad-reveals-biker-trapped-fat-mans-body-136660) & [oldspice_](http://www.oldspice.com) The [Old Spice](https://www.trendhunter.com/trends/swaggy-spice) Motorcycle ad comes on the heels of the soap brand's recent commercial, featuring a sea captain, to promote its new campaign message, "Smell better than yourself." In this humorous ad created by [Wieden + Kennedy](https://www.trendhunter.com/trends/trigger-the-taste), you see a chubby guy sitting in a gym locker room as two other guys soak in a jacuzzi nearby. The chubby guy smells his Old Spice body wash (Old Spice 'Swagger') and pieces start to suddenly fall of him. "He cracks apart like porcelain," says [AdWeek](https://www.trendhunter.com/trends/ceraves-hey-its-me), "with bits of his unmanly husk shattering on the floor, revealing a super manly biker dude inside." The bench he sits on turns into a motorcycle while the entire locker room falls apart, the jacuzzi turns into a side car and the guys next to him receive amusing transformations as well. Old Spice has been pretty successful with its string of funny advertising. Let's see if this latest Old Spice Motorcycle ad will receive similar reviews. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 17% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Advertising:** This trend presents an opportunity for businesses to create funny and engaging campaigns that resonate with consumers. - **Transformational Marketing:** Brands can leverage this trend to create commercials that show dramatic transformations, capturing viewers' attention and leaving a lasting impression. - **Creative Storytelling:** With this trend, companies can tell compelling stories through their advertising, connecting with consumers on an emotional level and building brand loyalty. ### Sectors Adopting This - **Personal Care:** Companies in the personal care industry can utilize humorous advertisements to stand out in a competitive market and attract new customers. - **Marketing and Advertising:** This trend opens up opportunities for marketing and advertising agencies to create unique and memorable campaigns for their clients. - **Entertainment:** The entertainment industry can incorporate transformational marketing techniques in their promotions to captivate audiences and generate buzz for their movies, TV shows, or music. ## Related on Trend Hunter - [Deodorant Stick Personable Mascots](https://www.trendhunter.com/trends/swaggy-spice.md) - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Meat Sweat Campaigns](https://www.trendhunter.com/trends/meat-sweat-defense-kit-1.md) - [Sweat-Reducing Advisers](https://www.trendhunter.com/trends/no-sweat-predictor.md) - [Odor-Fighting Body Deodorant Ranges](https://www.trendhunter.com/trends/old-spice-total-body-deodorant.md) - [Cologne-Infused Scents](https://www.trendhunter.com/trends/spice-alchemist.md) - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md)