# Mantastic Deodorant Ads The Old Spice Guy is Back, Urging Guys to Be Like Him By Allison Love | Published 2010-07-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/old-spice-guy References: [theawesomer](http://theawesomer.com/old-spice-questions/48430/) & [youtube](http://www.youtube.com/watch?v=uLTIowBF0kE) The [Old Spice Guy](https://www.trendhunter.com/trends/no-sweat-predictor) has quickly become my favorite ad character, bringing some much-needed [laugh-out-loud humor to commercials](https://www.trendhunter.com/trends/mens-wearhouse). The Old Spice Guy asks you to make your man smell like him -- using Old Spice, of course. He asks if woman wants a man who "can bake [her] a gourmet cake in the kitchen he built with his own bare hands?" The answer, of course, is yes, which means all women should buy [Old Spice body wash](https://www.trendhunter.com/trends/moist-humor) in order to get a man who is closer to the Old Spice Guy, who has done the above. In the end, he asks woman to "swan dive into the night of their life" with Old Spice Body wash. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 35% | Activity: 89% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Humorous Ad Campaigns:** Brands can create memorable ad campaigns through humor, engaging audiences and building brand recognition. - **Gender-specific Marketing:** By targeting specific genders in marketing campaigns, brands can connect with their audience on a deeper level and drive sales. - **Aspirational Advertising:** By presenting an aspirational lifestyle in advertising, brands can inspire consumers to make purchases and identify with their brand identity. ### Who This Affects Most - **Personal Care:** Personal care brands can leverage the power of humor and aspirational advertising to differentiate their products in a crowded market. - **Consumer Goods:** Consumer goods companies can benefit from gender-specific marketing, appealing to the unique needs and desires of male and female consumers. - **Advertising:** By embracing the latest advertising trends and techniques, advertising agencies can help brands create unique and engaging campaigns that drive results. ## Related on Trend Hunter - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Odor-Fighting Body Deodorant Ranges](https://www.trendhunter.com/trends/old-spice-total-body-deodorant.md) - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md) - [Cologne-Infused Scents](https://www.trendhunter.com/trends/spice-alchemist.md) - [Sweat-Reducing Advisers](https://www.trendhunter.com/trends/no-sweat-predictor.md) - [Seasonally Scented Body Care](https://www.trendhunter.com/trends/old-spice-holidudes.md) - [Meat Sweat Campaigns](https://www.trendhunter.com/trends/meat-sweat-defense-kit-1.md) - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md)