# Effeminate Men's Deodorant The Old Spice Fresh Collection Smells Like Far-Off Places By Meghan Young | Published 2010-03-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/old-spice-fresh-collection References: [uncrate](http://www.uncrate.com/men/body/skin/old-spice-fresh-collection/) & [oldspice](http://www.oldspice.com/products/by_type/antiperspirant/fresh_collection/) The men in my family have always used Old Spice, so it was a pretty big shock when I stumbled upon the Old Spice Fresh Collection. Moving away from their iconic red packaging, the new line is, well, very feminine looking. Yet it's still targeting men. Instead, the Old Spice Fresh Collection seems to be appealing to a new range of men out there--the well-travelled and sensitive. Comprised of four new scents, it travels the world to Fiji, Cyprus, Matterhorn and Denali. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 26% | Activity: 43% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Men's Deodorant:** Opportunity for gender-neutral or non-traditional packaging and scents in the men's deodorant industry. - **Targeting Well-traveled Men:** Potential for brand expansion in the men's grooming market by appealing to men who appreciate world-inspired scents. - **Sensitive Masculinity:** Growth potential in the market for deodorants that cater to men who value sensitivity and self-care. ### Who This Affects Most - **Men's Grooming:** Innovative product offerings in the men's grooming industry to meet the changing preferences of modern men. - **Packaging Design:** Opportunities in the packaging design industry to create gender-neutral or unconventional packaging for men's deodorant. - **Self-care Products:** Expansion opportunities in the self-care industry by developing deodorants that cater to men's sensitive and wellness-focused preferences. ## Related on Trend Hunter - [Seasonally Scented Body Care](https://www.trendhunter.com/trends/old-spice-holidudes.md) - [Odor-Fighting Body Deodorant Ranges](https://www.trendhunter.com/trends/old-spice-total-body-deodorant.md) - [Refined Body Spray Scents](https://www.trendhunter.com/trends/lynx-fine-fragrance-collection.md) - [Artisan Fragrance Body Deodorants](https://www.trendhunter.com/trends/dove-mencare-whole-body-deodorants.md) - [Deodorant Stick Personable Mascots](https://www.trendhunter.com/trends/swaggy-spice.md) - [Cologne-Like Deodorants](https://www.trendhunter.com/trends/huron-deodorant.md) - [Mood-Boosting Deodorants](https://www.trendhunter.com/trends/mood-boosting-aluminum-free-deodorant.md) - [Ultra-Fresh Cosmetic Fragrances](https://www.trendhunter.com/trends/lynx-jungle-fresh.md) - [Gen Z Grooming Products](https://www.trendhunter.com/trends/lynx-sunset-fresh.md)