# Recalable Random The Old Spice Deodorant Ad Offers Some Fresh Humor By Alex Scott | Published 2010-02-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/old-spice-deodorant-ad References: [notcot](http://www.notcot.com/archives/2010/02/wk_old_spice_ma.php#more) & [oldspice](http://www.oldspice.com/videos/) I believe this Old Spice Deodorant ad was a Super Bowl spot which would explain its rather unconventional humor. Not often do you get to see [random-style comedy in commercials](https://www.trendhunter.com/trends/aviation-gin-commercial) so it's always a real treat when one features [off-the-wall comedy](https://www.trendhunter.com/trends/mens-wearhouse). There are some commercials that have a brilliant plot line but 30 seconds later you can't remember the product advertised. With the Old Spice Deodorant ad, however, you'll be able to laugh your ass off and still recall that it was pitching an [Old Spice bath product](https://www.trendhunter.com/trends/old-spice-holidudes). The Old Spice Deodorant Ad gets a gold medal for effective marketing. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 25% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Random-style Comedy in Commercials:** Brands that incorporate random-style comedy in commercials can create memorable and shareable content that connects with audiences in a unique way. - **Humorous Super Bowl Ads:** Creating humorous Super Bowl ads can help brands stand out in a crowded advertising space, and potentially reach a wider audience through online sharing and media attention. - **Recallable Advertising:** Ad campaigns that prioritize recallable advertising can effectively promote a product or brand by making a lasting impression on consumers, increasing brand recognition and loyalty. ### Industries Being Reshaped - **Advertising:** The advertising industry can benefit from incorporating new and creative approaches to advertising, like random-style comedy, to better engage audiences and promote brands. - **Consumer Goods:** Consumer goods companies can leverage humor and memorable advertising campaigns to connect with consumers and improve product recognition and sales. - **Entertainment:** The entertainment industry can benefit from creating and promoting humorous and memorable ads that capture audiences' attention and generate buzz around movies, shows, or events. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md) - [Deodorant Stick Personable Mascots](https://www.trendhunter.com/trends/swaggy-spice.md) - [Odor-Fighting Body Deodorant Ranges](https://www.trendhunter.com/trends/old-spice-total-body-deodorant.md) - [Comedic Body Wash Ads](https://www.trendhunter.com/trends/moist-humor.md) - [Sweat-Reducing Advisers](https://www.trendhunter.com/trends/no-sweat-predictor.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Meat Sweat Campaigns](https://www.trendhunter.com/trends/meat-sweat-defense-kit-1.md)