# Retro Pink Skate Shoes Vans' New Old Skool Sneakers are Made in a Whimsical Pink Colorway By Madison Mackay | Published 2018-03-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/old-skool-sneakers References: [hypebae](https://hypebae.com/2018/3/vans-old-skool-suede-pink-double-light-gum) & [fuel.gr](https://www.fuel.com.gr/vans-old-skool-199462.html) Classic skateboard clothing and shoe brand [Vans](https://www.trendhunter.com/trends/pearlized-pack) released the new Old Skool sneakers -- a pink and white take on the brand's traditional women's skate shoe silhouette. The design has been revamped with a pastel pink colorway named the 'Pink Double Light Gum.' The vibrant and whimsical shoes have an all-over pink suede upper, a sleek clean side stripe, white laces and tonal stitching. The mid-sole features a comfortable light pink material with the timeless Vans logo, as well as the Vans Off The Wall license plate logo on the back. The new Old Skool sneakers for women by Vans are available online now for $100 -- just in time to be the newest staple piece in any spring wardrobe. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 32% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Gendered Colors:** Expanding gender stereotypes with products that challenge gendered color norms. - **Nostalgia Fashion:** Revamping old designs with new colorways for a modern audience. - **Sustainable Footwear:** Making sustainable footwear a priority by using eco-friendly materials for manufacturing. ### Industries Being Reshaped - **Fashion:** Staying marketable in a saturated fashion industry by breaking gender norms and incorporating sustainable methods of production. - **Skateboarding:** Revitalizing the skateboarding industry with gender-inclusive footwear and incorporating nostalgic fashion pieces. - **E-commerce:** Incorporating innovation in e-commerce platforms to increase online sales of nostalgic fashion pieces and eco-friendly products. ## Related on Trend Hunter - [Pearl Bead Sneakers](https://www.trendhunter.com/trends/pearlized-pack.md) - [Skate-Centric Classic Footwear](https://www.trendhunter.com/trends/skate-old-skool-36.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Music-Oriented Skateboarding Footwear](https://www.trendhunter.com/trends/old-skool-music.md) - [Adventurously Inspired Skate Sneakers](https://www.trendhunter.com/trends/skate-old-skool.md) - [Collaborative Bright Skate Sneakers](https://www.trendhunter.com/trends/old-skool-36.md) - [Weatherproof Skateboard Sneakers](https://www.trendhunter.com/trends/vans-lx-old-skool-36-goretex.md) - [Textural Update Skate Sneakers](https://www.trendhunter.com/trends/zhang-quan-1.md) - [Café Collaborative Skate Footwear](https://www.trendhunter.com/trends/vans-and-papergirl.md)