# Low-ABV Golden Ales Old Session Hen Easy-Drinking Session Beer is Fresh, Fruity and Mellow By Michael Hemsworth | Published 2024-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/old-session-hen-easydrinking-session-beer References: [retailtimes](https://retailtimes.co.uk/april-showers-of-flavour-old-speckled-hen-launches-delicious-new-ale/) & [greeneking](https://www.greeneking.co.uk/our-beers/old-speckled-hen/old-speckled-hen)  The Old Session Hen Easy-Drinking Session Beer is a new addition to the Old Speckled Hen brand's range that's crafted with a mellow profile in mind. The beer has a 3.4% ABV to ensure it's easy to drink, and is brewed with Harlequin hops to impart tropical notes along with cascade hops for the right level of bitterness. The final result is a beer with a crisp, clean finish that's making its debut exclusively at [Morrisons](https://www.trendhunter.com/trends/american-session-pale-ale) in the UK where shoppers can pick it up in 500ml bottles for £1. Head of Marketing for the Old Speckled Hen family David Spencer spoke on the Old Session Hen Easy-Drinking Session Beer saying, "We are excited to launch Old Session Hen into the market for spring and it is already off to a cracking start. Old Speckled Hen is a household name when it comes to enjoying a [refreshing ale at home](https://www.trendhunter.com/trends/hobgoblin-amber) and we continue to consider how our consumers socialise and how this then impacts their drinking preferences. Old Session Hen is already proving popular and is sure to be a hit at any gathering or social event.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 43% | Activity: 60% | Freshness: 23% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Low-abv Beers:** Exploring low-alcohol brews for a refreshing drinking experience. - **Easy-drinking Ales:** Crafting mellow and fruity ales for wider consumer appeal. - **Session Beers:** Introducing session beers with tropical hop notes and moderate bitterness. ### Industries Being Reshaped - **Beverage Manufacturing:** Innovating in the production of low-ABV brews to cater to health-conscious consumers. - **Retail:** Adapting retail strategies to meet the growing demand for easy-drinking ales. - **Hospitality:** Creating opportunities in the hospitality sector with session beers for social events. ## Related on Trend Hunter - [Amber Full-Bodied Ales](https://www.trendhunter.com/trends/fullbodied-ale.md) - [British Americana Beers](https://www.trendhunter.com/trends/american-session-pale-ale.md) - [Sessionable Low-ABV Lagers](https://www.trendhunter.com/trends/harpoon-brewery-1.md) - [Low-ABV Brown Ales](https://www.trendhunter.com/trends/lowabv-brown-ales.md) - [Refreshing Low-ABV Lagers](https://www.trendhunter.com/trends/brewdog-cold-beer-lager.md) - [Reimagined Easy-Drinking Lagers](https://www.trendhunter.com/trends/easydrinking-lager.md) - [Light-Bodied Blonde Ales](https://www.trendhunter.com/trends/lightbodied-blonde-ale.md) - [Ready-to-Drink Canned Shandy's](https://www.trendhunter.com/trends/fosters-proper-shandy.md) - [Crisp Spanish Lemon Radlers](https://www.trendhunter.com/trends/signature-brew-sunny-afternoon.md)