# Celebratory Pokémon-Inspired Timepieces Casio G-SHOCK Releases an Old School Watch Design By Kalin Ned | Published 2019-10-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/old-school-watch References: [hypebeast](https://hypebeast.com/2019/10/casio-g-shock-baby-g-pikachu-pokemon-collab-watch) & [baby-g.jp](https://baby-g.jp/pikachu/) [Casio](https://www.trendhunter.com/trends/casio-gshock-dw5000r) G-SHOCK releases an old school watch design that presents the perfect mixture between timeless aesthetics and nostalgia-driven sensibilities. The release takes on the silhouette of the [classic BABY-G timepiece](https://www.trendhunter.com/trends/babyg-series) which was debuted in 1994. Thus, the new offering is a celebration of the design's 25th anniversary. In addition, Casio G-SHOCK collaborates with beloved anime franchise Pokémon. The bespoke old school watch "is emblazoned with a variety of small Pikachu and Pokéball icons in bright hues." The '0:25' on the clasp refers to 'Pikachu’s status as the 25th Pokédex entry.' The Casio G-SHOCK Baby-G will be released in conjunction with [Nintendo's](https://www.trendhunter.com/trends/crocs-x-super-mario) 'Pokémon: Sword and Shield' on November 15th. The retail price is set at approximately $120 USD. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 32% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Nostalgia-inspired Timepieces:** Opportunity for brands to tap into consumers' nostalgia and create innovative timepiece designs that evoke a sense of nostalgia while incorporating modern features. - **Collaborations with Pop Culture Icons:** Collaborating with popular franchises or characters to create exclusive products can drive excitement and appeal to a dedicated fan base. - **Limited Edition Anniversaries:** Producing limited edition products to commemorate significant anniversaries can generate hype and attract collector's interest. ### Where This Applies - **Watch Manufacturing:** The watch manufacturing industry has the opportunity to create unique timepieces that combine nostalgia with modern aesthetics. - **Pop Culture Merchandise:** The pop culture merchandise industry can capitalize on collaborations with beloved franchises to create exclusive and highly sought-after products. - **Collectibles Market:** The collectibles market can benefit from limited edition releases to appeal to avid collectors and enthusiasts. ## Related on Trend Hunter - [Nostalgic Digital Watch Models](https://www.trendhunter.com/trends/casio-gshock-dw5000r.md) - [Cartoon Diva-Inspired Timepieces](https://www.trendhunter.com/trends/casio-baby-g-1.md) - [Cartoon-Inspired Digital Watches](https://www.trendhunter.com/trends/babyg.md) - [Retro Video Game Timepieces](https://www.trendhunter.com/trends/casio-x-pacman.md) - [Celebratory Celestial Timepieces](https://www.trendhunter.com/trends/gshock-gcwb5000un-carbon-edition.md) - [Retro-Style Anniversary Watches](https://www.trendhunter.com/trends/sky-and-sea-series-watches.md) - [Doll-Inspired Bright Timepieces](https://www.trendhunter.com/trends/barbie-and-casio.md) - [Retro Sci-Fi Series Timepieces](https://www.trendhunter.com/trends/casio-and-stranger-things.md) - [Nostalgic Game-Inspired Timepieces](https://www.trendhunter.com/trends/uno.md)