# Revived Old School Sneakers Skechers and LA Gear Collaborate on the Retro Slammer Silhouette By Kalin Ned | Published 2019-08-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/old-school-sneakers References: [highsnobiety](https://www.highsnobiety.com/p/la-gear-skechers-slammer-release-date-price/) & [skechers](https://www.skechers.com/en-us/style/74312/l-a-gear-slammer/wbhp?utm_source=connexity&utm_medium=cse&szredirectid=15656291009592779732210080302008005&CAWELAID=120015390001338230) Sportswear label LA Gear and [Skechers](https://www.trendhunter.com/trends/skechers-street-og-85) partner for a collaboration that makes a sporty model of [old school sneakers](https://www.trendhunter.com/trends/era-skool) available to consumers. The silhouette in question is the 'Slammer' which was first debuted in 1988. The model has historic significance as it was "the first basketball-style sneaker made specifically for women." The LA Gear x Skechers footwear collaboration makes the product available at a very reasonable price. The brands release the new iteration in [seven different colorways](https://www.trendhunter.com/trends/ers-4000), giving the consumer demographic ample style options to choose from. The sporty footwear is not only ideal for playing basketball, but the high-tops aesthetic makes them accessible as an addition to the casual everyday wardrobe. Photo Credits: Skechers ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 77% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Revived Retro Sneakers:** The trend for vintage sneakers continues to captivate consumers at all price points, paving the way for more affordable collaborations between well-known brands. - **Functional Fashion:** As fashion trends continue to blur the lines between sportswear and casual attire, brands have the opportunity to offer versatile sneakers that can be worn both on and off the court. - **Heritage-inspired Products:** Collaborations between iconic brands can leverage the nostalgia factor and appeal to consumers looking for unique, historically inspired pieces. ### Where This Applies - **Sportswear:** The intersection of fashion and sports continues to be a lucrative space for brands, particularly those looking to tap into the rising demand for functional, stylish sneakers. - **Collaborative Footwear:** Collaborations between two brands, particularly those with different target audiences, create an opportunity to draw in new consumers with unique products that blend both companies' aesthetics. - **Retro Fashion:** Consumers have an increasing appreciation for vintage style, creating opportunities for brands to put fresh twists on classic designs. ## Related on Trend Hunter - [Retro-Modern Suede Joggers](https://www.trendhunter.com/trends/skechers-street-og-85.md) - [Minimally Designed Collab Sneakers](https://www.trendhunter.com/trends/puma-gv.md) - [Revived Archival Skate Sneakers](https://www.trendhunter.com/trends/speed-ls.md) - [Timeless Revived Basketball Shoes](https://www.trendhunter.com/trends/kareem-abduljabbar.md) - [Retro Aesthetic Lifestyle Trainers](https://www.trendhunter.com/trends/gelsekiran.md) - [Retro Patterned Collaborative Footwear](https://www.trendhunter.com/trends/era-skool.md) - [Iconic Shoe Colorways](https://www.trendhunter.com/trends/sl-72-og-shoes.md) - [Slender Retro Sneakers](https://www.trendhunter.com/trends/sl-72-shoes.md) - [Retro Collaborative Skate Sneakers](https://www.trendhunter.com/trends/speed-ls-sneaker.md)