# Candy-Flavored Dairy Drinks The Old Recipe Jellybean Milk is a Sweet Alternative to Chocolate Milk By Meghan Young | Published 2014-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/old-recipe-jellybean-milk References: [refinery29](http://www.refinery29.com/2014/04/66178/jellybean-flavored-milk) & [prairiefarms](http://www.prairiefarms.com/pd/732453/Old-Recipe-Jellybean-Milk-Quart.aspx) There are a variety of different sweet tooths out there and chocolate versus candy addresses two of them; those who have never loved the former may appreciate the Old Recipe Jellybean Milk. A sweet alternative to chocolate milk, its unique flavor takes after the [bean-shaped candy confections](https://www.trendhunter.com/trends/colonels-favorite-jellybeans). This pale pink potation comes just in time for Easter Sunday, which is all about [colorful candy](https://www.trendhunter.com/trends/special-edition-easter-boxes). At least when it comes to the concerns of children. Created by Illinois-based [Prairie Farms Dairy](https://www.trendhunter.com/trends/prairie-farms-1), the Old Recipe Jellybean Milk is a low-fat drink that is "delicately sweetened with a sugar/monk fruit juice combination and bursting with fruity jellybean flavor," according to the company. Chocolate Marshmallow Milk and Easter Egg Nog has also been released for the holiday. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Candy-flavored Beverages:** Expanding candy flavors to more types of beverages offers a new way for consumers to indulge in their sweet tooth. - **Low-fat Dairy Alternatives:** Offering low-fat options for traditionally indulgent dairy drinks presents a healthier alternative to consumers looking to maintain a balanced diet. - **Seasonal Flavored Beverages:** Introducing limited edition and seasonal flavors of popular drinks creates buzz and encourages consumer engagement with the brand. ### Who This Affects Most - **Dairy Industry:** By incorporating candy flavors into dairy products, dairy companies have the opportunity to expand their product lines and appeal to a wider consumer base. - **Beverage Industry:** Creating novel flavors of beverages, such as jellybean milk, can set brands apart from competitors and garner attention from consumers who are looking for unique and exciting products. - **Seasonal Products Industry:** Developing seasonal and limited edition versions of popular products, like Easter Egg Nog, can create excitement and drive sales during specific times of the year. ## Related on Trend Hunter - [Easter Jelly Bean Desserts](https://www.trendhunter.com/trends/jelly-bean-dessert.md) - [Chocolate-Covered Candy Beans](https://www.trendhunter.com/trends/pastel-chocolate-jelly-beans.md) - [Milk Tea-Flavored Jelly Beans](https://www.trendhunter.com/trends/jelly-belly-boba-milk-tea.md) - [Boba-Inspired Chocolate Cups](https://www.trendhunter.com/trends/dairyfine-bubble-tea.md) - [Gelatin Dessert Jelly Beans](https://www.trendhunter.com/trends/jello-jelly-beans.md) - [Jelly Bean-Flavored Health Supplements](https://www.trendhunter.com/trends/myprotein-jelly-belly.md) - [Veggie-Infused Flavored Miilks](https://www.trendhunter.com/trends/milk-with-hidden-veggies.md) - [Protein-Rich Candy Bar Milks](https://www.trendhunter.com/trends/chocolate-milks.md) - [Sundae-Flavored Chocolate Candies](https://www.trendhunter.com/trends/milkybar-rowntrees-jelly-ice-cream.md)