# Charity Phone Booths This Hungarian Concept Turns Old Phone Booths into Charity Money Makers By Andrew Sztein | Published 2013-02-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/old-phone-booths References: [creativecriminals](http://creativecriminals.com/ambient/t-mobile-charity-booth/) & [adsoftheworld](http://adsoftheworld.com/media/ambient/tmobile_charity_booth) It turns out that there's still life and purpose left in those old phone booths that litter the sidewalks of many cities. A Hungarian concept to make old phone booths relevant again has been a resounding success thus far. Instead of making a call on your cell phone, this campaign suggests making a call using one of the charity booths instead; identifiable by the pink paint job and heart-shaped logo on the side. When users place a call using their change in the charity booths, the proceeds will go to a non-governmental charitable organization. Thus far, the campaign has brought indispensable revenue to charities for the blind in Hungary. So not only will you be helping a charity out when you call up your friends or family, but you'll also be [saving your battery](https://www.trendhunter.com/trends/kitkat-phone-break) and maybe even some cash on your cell phone bill. Who knew an old phone booth could do so much good. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 38% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Charity Phone Booths:** Using old phone booths for charitable purposes is a disruptive innovation opportunity in the field of fundraising and public relations, as it could enhance brand reputation and generate valuable proceeds. - **Mobile-service Alternatives:** Providing alternative mobile services to customers through charity phone booths represents a disruptive innovation in the telecommunications industry, as this could reduce the volume of existing network traffic and enhance user experience. - **Smartphone Battery-saving Solutions:** Creating smartphone battery-saving solutions using old phone booths serves as a disruptive innovation opportunity in the mobile device and battery industries, as this could enhance ecological sustainability and reduce e-waste. ### Where This Applies - **Non-profit:** Charity phone booths provide non-profit organizations with an opportunity to diversify fundraising and reach a broader audience, giving them a competitive advantage over other organizations. - **Telecommunications:** Telecommunications companies can adopt the charity phone booth model to diversify their offerings and establish a stronger brand reputation by promoting their commitment to social responsibility. - **Mobile Device:** Mobile device manufacturers and battery producers can adopt sustainable practices by repurposing old phone booths into battery-saving units and contributing to reduced e-waste. ## Related on Trend Hunter - [Bourbon Phone Booth Pop-Ups](https://www.trendhunter.com/trends/phone-booth-pop-up.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Cannery-Inspired Phone Boxes](https://www.trendhunter.com/trends/phone-boxes.md) - [Seasonal Phone Booth Activations](https://www.trendhunter.com/trends/phone-booth-activation.md) - [Functional Toy Telephones](https://www.trendhunter.com/trends/chatter-telephone.md) - [Modernized Nostalgic Toys](https://www.trendhunter.com/trends/tin-cans.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Resurrected Used Smartphones](https://www.trendhunter.com/trends/project-afterlife.md) - [Social Good Phone Promotions](https://www.trendhunter.com/trends/black-friday-giveback-promotion.md)