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# Refreshing Low-Sugar Lemonade
Old Orchard's Flavorful Lemonade Drinks Use 33% Less Sugar

By Ady Floyd | Published 2015-07-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/old-orchard
References: [bevindustry](http://www.bevindustry.com/articles/88543-old-orchard-releases-reduced-sugar-lemonade) & [prnewswire](http://www.prnewswire.com/news-releases/this-refreshing-twist-on-summers-favorite-drink-may-change-everything-300106142.html)

Old Orchard has created a fresh line of summer-inspired beverages with juicy flavors that are 33 percent less sweet. The 2015 summer flavors are Cherry Limeade and Watermelon Cucumber Lemonade.

Old Orchard uses all-natural lemon and lime juices to elevate the beverage quality in each container. The sweetness of these remixed classic summer drinks comes from the use of a stevia leaf extract sweetener called Truvia. This sweetener gives each glass of lemonade and limeade a fresh taste without the sugary calories.

With a fresh infusion of favored summer fruits and veggies such as watermelon and cucumber, Old Orchard adds a subtly soft pop of excitement to a traditional drink. On the other end of the spectrum, the infusion of cherry and lime adds a burst of citrus to delightfully tingle the taste buds.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 28% | Activity: 17% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Low-sugar Beverages:** Opportunity to develop new beverages with reduced sugar content using natural sweeteners like stevia leaf extract.
- **Summer-inspired Drinks:** Opportunity to create new refreshing drink flavors inspired by seasonal fruits and vegetables like watermelon cucumber and cherry limeade.
- **Non-caloric Sweeteners:** Opportunity to explore alternative sweeteners like Truvia to reduce sugar content without compromising taste.

### Sectors Adopting This

- **Beverage Manufacturing:** Opportunity for beverage manufacturers to develop and market low-sugar drinks with innovative flavors for health-conscious consumers.
- **Natural Sweetener Production:** Opportunity for natural sweetener producers to supply the growing demand for sweeteners like stevia leaf extract and Truvia in the food and beverage industry.
- **Flavoring and Extracts:** Opportunity for flavoring and extracts companies to create and supply unique summer-inspired flavors, such as watermelon cucumber and cherry limeade, for beverage production.

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