# Humiliating Holiday Portraits The Old Navy ‘Awkward Holiday Photo Mobile' Challenge By Amelia Roblin | Published 2010-12-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/old-navy-awkward-holiday-photo References: [refinery29](http://www.refinery29.com/old-navy-wants-to-make-your-holidays-super-awkward.php) & [awkwardfamilyphotos](http://awkwardfamilyphotos.com/) Embarrassing snapshots have never had such great rewards. The Old Navy ‘Awkward Holiday Photo Mobile’ challenge gets parents and siblings into the spirit of shameful photo shoots by offering discounts on its clothing. Doug Chernack and Mike Bender of ‘Awkward Family Photos’ are collaborating on the [cringeworthy campaign](https://www.trendhunter.com/trends/ikea-rewards-program), offering their help to make your pictures compromising. Suggesting props and poses to make your momento even more mortifying, the Old Navy ‘Awkward Holiday Photo Mobile’ challenge will afford you another year’s enjoyable embarrassment. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Embarrassing Photo Campaigns:** Businesses can capitalize on the trend of humiliating photo shoots to engage with customers and create memorable experiences. - **Collaborations with Niche Content Creators:** Partnering with popular platforms like 'Awkward Family Photos' can help businesses reach a specific target audience and leverage their dedicated fan base. - **Discounts for Humiliating Experiences:** Offering discounts or rewards for participating in embarrassing activities can incentivize customers and drive sales. ### Where This Applies - **Retail:** Retailers like Old Navy can use embarrassing photo campaigns as a unique marketing strategy to differentiate themselves from competitors and generate buzz. - **Photography:** Photography studios and services can offer specialized packages for clients interested in creating awkward or humorous holiday portraits. - **Event Planning:** Event planners can incorporate embarrassing photo experiences into parties and gatherings, providing a fun and memorable activity for attendees. ## Related on Trend Hunter - [Cheeky Holiday Collections](https://www.trendhunter.com/trends/conversation-stoppers.md) - [Conjoined Holiday Sweaters](https://www.trendhunter.com/trends/suavitel-cuddle-crewneck.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Cheeky Holiday-Inspired Sofa Campaigns](https://www.trendhunter.com/trends/couchmas.md) - [Boldly Humorous Holiday Campaigns](https://www.trendhunter.com/trends/its-not-the-thought-that-counts.md) - [Custom Wrapping Paper Prints](https://www.trendhunter.com/trends/group-chat-wrap.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Festive Pet Photo-Op Initiatives](https://www.trendhunter.com/trends/holiday-portraits-of-pets.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md)