# Interactive Balloon Portraits This Old Navy Ad Turns Your Selfies into Balloon Art By Laura McQuarrie | Published 2014-10-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/old-navy-ads References: [engadget](http://www.engadget.com/2014/10/16/old-navy-selfiebration-machine/) & [oldnavy.promo.eprize](http://oldnavy.promo.eprize.com/selfie/) This Old Navy ad celebrates the brand's 20th anniversary with a Selfiebration. In order to make use of the Selfiebration Machine, Old Navy is encouraging people on social media to [snap a selfie](https://www.trendhunter.com/trends/club-bounce) and make a wish, making sure to include the #Selfiebration tag in a tweet. From there, the Selfiebration Machine gets to work, turning a photo of your face into a piece of balloon art on a 15' tall wall. While the campaign is running throughout the month of October, the machines will be set up in places like Times Square in NYC and Los Angeles' Hollywood & Highland Center so that there will be [thousands of eyes](https://www.trendhunter.com/trends/og-influencers) on the inflated balloon portraits. Since there will be tons of selfies contributed to the project, the impressive machine will cycle through different photos at a rate of 30 seconds, meaning you'll have only about 10 seconds to capture a picture of your selfie recreated in balloons with the Selfiebration Machine. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 48% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Selfiebration Marketing:** Opportunity for brands to engage with customers by incorporating user-generated selfies into interactive campaigns. - **Balloon Art Experiences:** Emerging trend of using technology and art to create unique and immersive experiences for consumers. - **Real-time Visual Transformations:** Growing demand for interactive installations that can transform digital images into real-time visual representations. ### Industries Being Reshaped - **Advertising and Marketing:** Disruptive innovation opportunity for marketers to leverage user-generated content and interactive technology for engaging campaigns. - **Event Planning and Entertainment:** Innovative opportunity for event planners to offer immersive experiences through interactive balloon art installations. - **Digital Imaging and Augmented Reality:** Opportunity for technology companies to develop advanced solutions that combine digital imaging, augmented reality, and real-time transformations. ## Related on Trend Hunter - [GenAI Confectionery Posters](https://www.trendhunter.com/trends/my-cadbury-era.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Self-Expression Encouraging Campaigns](https://www.trendhunter.com/trends/new-window.md) - [Selfie-Centric Action Figures](https://www.trendhunter.com/trends/selfie-series.md) - [Sound-Dectecting AR Mirrors](https://www.trendhunter.com/trends/venting-machine.md) - [AI-Generated Selfies](https://www.trendhunter.com/trends/dreambooth.md) - [Time-Altering Digital Portraits](https://www.trendhunter.com/trends/time-machine-feature.md) - [AR Selfie Booths](https://www.trendhunter.com/trends/selfie-booth1.md) - [AI Avatar Generators](https://www.trendhunter.com/trends/selfie-ai.md)