# Juicy Tropically Flavored Ciders Old Mout Mango & Passionfruit Cider Has a Crisp, Vibrant Flavor By Michael Hemsworth | Published 2025-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/old-mout-mango-passionfruit References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/heineken-uk-unveils-old-mout-mango-passionfruit-07-05-2025/) & [heineken](https://www.heineken.co.uk/age-gate?dest=%252F)  The Old Mout Mango & Passionfruit cider is a new take on the brand's signature libation that's crafted with a [tropical flavor profile](https://www.trendhunter.com/trends/luscombe-mango-peach-crush) in the spotlight to strike a balance for discerning drinkers this season. The cider comes as the first flavor innovation in three years and prioritizes a juicy, tangy taste profile thanks to the mango and passionfruit notes in every sip. The cider comes in with a 4% ABV and is hitting the UK market in single 500ml bottles as well as 10-packs of 355ml cans to support a wide range of occasions. Cider Brand Director at [Heineken UK](https://www.trendhunter.com/trends/strongbow-tropical-cider) Rachel Holms spoke on the Old Mout Mango & Passionfruit cider saying, "Tapping into the growing trends we are seeing in the cocktail category, with Passionfruit Martini-flavoured drinks being on the rise, Old Mout Mango & Passionfruit is set to help retailers grow the appeal of their [cider range this summer](https://www.trendhunter.com/trends/crisp-apple-cider), by attracting those shoppers who we know are looking to experiment with taste profiles during key occasions.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 42% | Activity: 43% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Tropical Flavor Infusion:** Ciders that infuse tropical flavors like mango and passionfruit are emerging as catalysts for broadening consumer palates. - **Low-abv Offerings:** Products like the 4% ABV Old Mout cider align with the increasing consumer demand for low-alcohol beverages that still deliver on taste. - **Cocktail-inspired Beverages:** The rise of cocktail-inspired flavors, exemplified by Passionfruit Martini influence, is disrupting traditional cider and beer markets. ### Industries Being Reshaped - **Alcoholic Beverage Industry:** Incorporating unconventional flavor profiles such as tropical fruits can invigorate sales within the established alcoholic beverage market. - **Craft Beverage Industry:** The craft beverage industry is ripe for innovation as consumers seek novel taste experiences like those found in tropical fruit ciders. - **Retail Packaging Industry:** Flexible packaging options—ranging from single bottles to multipacks—are essential for appealing to diverse consumer needs at different occasions. ## Related on Trend Hunter - [Mango-Flavored Fruit Cider](https://www.trendhunter.com/trends/kopparberg-mango.md) - [Tangy Tropical Cider Refreshments](https://www.trendhunter.com/trends/peacock-cider-passion-fruit-guava.md) - [Tropically Enhanced Ciders](https://www.trendhunter.com/trends/strongbow-tropical-cider.md) - [Cloudy Passion Fruit Ciders](https://www.trendhunter.com/trends/passion-fruit-cider.md) - [Resealable Exotic Juice Pouches](https://www.trendhunter.com/trends/caprisun-mango-passion-fruit.md) - [Low-Alcohol Summertime Ciders](https://www.trendhunter.com/trends/cornish-orchards-peach-apple.md) - [High-ABV Tropical Ciders](https://www.trendhunter.com/trends/tropical-cider.md) - [Dessert-Like Low-ABV Ciders](https://www.trendhunter.com/trends/brothers-cider-flavors.md) - [Fruity Blackcurrant Ciders](https://www.trendhunter.com/trends/apple-and-blackcurrant.md)