# Old Models Juicy Couture's New Image By Michael Marucci | Published 2006-10-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/old-models-juicy-coutures-new-image References: [adrants](http://www.adrants.com/2006/09/juicy-couture-saves-money-on-young-models.php) [Juicy Couture](https://www.trendhunter.com/trends/juicy-couture-x-madhappy) released its latest ad campaign, which features a number of [older women as models](https://www.trendhunter.com/trends/chinese-golden-age-models). Ad Rants descrives the woman as having "cotton candy" hair, and suggests that this is an attempt to save money by using old models. I think it's an innovative approach to getting buzz advertising and that the older ladies make the ad vibrant and fun. **Implications** - With western society being so heavily infiltrated by advertising, it's difficult for consumers to discern which advertisements to pay attention to. Ad campaigns like this one successfully catch the viewers eye by using shock factor tactics and unusual images. Companies who are eager to stand out against their competitors should utilize [shock factor advertising](https://www.trendhunter.com/trends/mwcurated) techniques to their advantage. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 95% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Shock Factor Advertising:** Companies can utilize shock factor advertising techniques to catch viewers' attention and stand out against their competitors. - **Unconventional Models:** Using older women as models can create a vibrant and fun image for brands, attracting attention and generating buzz. - **Alternative Beauty Standards:** Challenging societal norms by featuring models with 'cotton candy' hair can disrupt the beauty industry and promote inclusivity. ### Sectors Adopting This - **Fashion:** Fashion brands can disrupt the industry by embracing unconventional models and challenging traditional beauty standards. - **Advertising:** Ad agencies can capitalize on shock factor advertising to create memorable campaigns and help brands stand out in a saturated market. - **Beauty:** The beauty industry can benefit from promoting alternative beauty standards that embrace uniqueness and diversity. ## Related on Trend Hunter - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md) - [Revitalized Brand Fragrances](https://www.trendhunter.com/trends/juicy-couture-4.md) - [Women 50+-Targeted Ads](https://www.trendhunter.com/trends/grace-creative.md) - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Wild Granny Campaigns](https://www.trendhunter.com/trends/your-grandmas-energy-drink.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md)