# Women-Supporting Functional Food Brands Old Mill Goods Boasts a Special Line of Müesli Blends By Kalin Ned | Published 2025-07-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/old-mill-goods References: [nosh](https://www.nosh.com/pr/2025/06/27/old-mill-goods-how-a-nurses-centuryold-recipes-sparked-a-new-food-brand) & [kickstarter](https://www.kickstarter.com/projects/25342798/old-mill-goods-a-heritage-inspired-functional-food-brand/?ref=kicktraq)  Old Mill Goods has entered the functional food market with a unique proposition — a line of müesli blends specifically formulated to support women's health throughout different phases of their menstrual cycle. Drawing inspiration from historical Swiss nutrition traditions and fictional healer 'Nurse Abigail,' the brand combines heritage storytelling with modern nutritional science to create products that stand out in the crowded breakfast category. Old Mill Goods' Heritage Collection features four distinct varieties, each tailored to address specific nutritional needs during the menstrual, follicular, ovulation, and luteal phases through ingredients like dark chocolate for cramp relief, lemon zest for estrogen support, and walnuts for PMS ease. Beyond cycle support, the müesli incorporates probiotics and prebiotics for gut health while maintaining a focus on whole, minimally processed ingredients. Image Credit: Old Mill Goods ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 26% | Activity: 33% | Freshness: 44% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Cycle-specific Nutrition:** This trend spotlights tailored dietary solutions designed to align with and support the distinct phases of women's menstrual cycles. - **Heritage-driven Branding:** Inspired by historical narratives and figures such as fictional Nurse Abigail, brands are using storytelling to create a unique identity within competitive markets. - **Gut Health Synergy:** Combining ingredients rich in probiotics and prebiotics, companies are creating dual-function products that cater to both hormonal balance and digestive health. ### Sectors Adopting This - **Functional Foods:** The functional food sector is exploring specialized nutrition that addresses specific biological needs like menstrual health for targeted consumer segments. - **Women's Health & Wellness:** This industry is rapidly evolving with products that cater to women's unique health requirements at various life stages, including menstrual cycle support. - **Probiotics & Prebiotics:** Specializing in gut health through innovative food products, this industry is expanding with new formulations that include additional health benefits such as hormone support. ## Related on Trend Hunter - [Functional Hot Chocolate Mixes](https://www.trendhunter.com/trends/myova-magnesium-nightcap.md) - [Cramp Relief Chocolates](https://www.trendhunter.com/trends/bloody-delicious-chocolate.md) - [Fermented Female-Targeted Protein Powders](https://www.trendhunter.com/trends/cycle-syncing-protein.md) - [Menstruation Support Snack Bars](https://www.trendhunter.com/trends/the-pms-bar.md) - [Menstrual Wellness Refreshments](https://www.trendhunter.com/trends/the-cycle-functional-drinks.md) - [Hormonal Health-Focused Supplement Brands](https://www.trendhunter.com/trends/womenfocused-supplement-brand.md) - [Women's Health Dietary Supplements](https://www.trendhunter.com/trends/olly-supplements.md) - [Gut Health Granola Ranges](https://www.trendhunter.com/trends/biome-muesli.md) - [Science-Backed PMS Gummies](https://www.trendhunter.com/trends/o-positiv.md)