# Bold Winter Sports Promotions 'Old Man Winter' and 'Nipples' Ads Celebrate the Arrival of Snow By Katie Cordrey | Published 2010-12-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/old-man-winter-and-nipples References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/coalition) & [snowcoalition](http://www.snowcoalition.com/) Old Man Winter and Nipples are ads produced by [Super Top Secret](https://www.trendhunter.com/trends/jazzercise-super-nice), USA for Coalition, an organization that promotes [Utah snowboarding and skiing](https://www.trendhunter.com/trends/complimentary-snowmobile-ride). The [outdoor posters](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood) feature primary colors and bold graphics with humorous taglines that read, "Old man winter just took a fistful of viagra and he's ready to party,” and “Nipples never lie. The cold is coming.” The Old Man Winter and Nipples themes are carried through on Coalition’s website where visitors can learn more about Utah’s snow resorts. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 35% | Activity: 52% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Humorous Winter Sports Promotions:** Opportunity for businesses to create bold and funny winter sports promotions that capture attention. - **Bold Outdoor Advertising:** Disruptive innovation opportunity for companies to create eye-catching outdoor posters with bold graphics and taglines. - **Thematic Website Experiences:** Businesses can provide immersive website experiences that align with their outdoor advertising themes for increased engagement. ### Industries Being Reshaped - **Winter Sports Promotion:** Opportunity for winter sports organizations and resorts to embrace bold and humorous advertising campaigns. - **Outdoor Advertising:** Disruptive innovation opportunity for outdoor advertising companies to create visually striking campaigns that stand out in the urban landscape. - **Web Design and Development:** Opportunity for web design and development agencies to create thematic website experiences that enhance user engagement and brand storytelling. ## Related on Trend Hunter - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Ice Cream-Inspired Campaigns](https://www.trendhunter.com/trends/dairy-queen-canada.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Y2K Weather-Report-Style Skincare Campaigns](https://www.trendhunter.com/trends/drycuticle-season.md) - [Wintry Aperitivo Capsules](https://www.trendhunter.com/trends/apres-ski-collection.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [One-Piece Adult Outerwear](https://www.trendhunter.com/trends/puffer-chubbsie.md)