# 150th Anniversary Bourbons The Limited-Edition Old Forester Bourbon will Release Next Month By Michael Hemsworth | Published 2020-09-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/old-forester-bourbon References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2020/09/old-forester-celebrates-150-years-with-new-bourbon/) & [oldforester](https://www.oldforester.com) A limited-edition Old Forester Bourbon will be launched by Brown-Forman next month as an exclusive [anniversary spirit](https://www.trendhunter.com/trends/fuji-50th-anniversary-single-malt) that celebrates the distillery's 150 years in operation. The spirit pays homage to George Garmin Brown's original process and consists of [three batches](https://www.trendhunter.com/trends/hungarian-oak) that are each unfiltered and presented at different batch strengths to increase complexity. This consists of batch one, two and three, which have ABVs of 62.8%, 63.2% and 63.4% and are limited to just 46, 48 and 43 barrels, respectively. Master Taster Jackie Zykan spoke on the new limited-edition Old Forester Bourbon saying, "We designed the expression to share our unique story. George Garvin Brown was an entrepreneur and an innovator. I have composed three unique blends to honour his process of batching from the three original distilleries. Each captures a distinct facet of the beloved Old Forester flavor profile, each upholding his highest standards of quality.” ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 3% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Spirits:** Creating limited-edition spirits to commemorate special milestones can generate excitement and exclusivity among consumers. - **Unfiltered Spirits:** Offering unfiltered spirits provides a unique flavor experience and appeals to whiskey enthusiasts looking for complexity. - **Batch Strength Variations:** Presenting spirits at different batch strengths adds diversity and allows consumers to explore different flavor profiles. ### Where This Applies - **Alcoholic Beverage:** The alcoholic beverage industry can capitalize on the trend of limited-edition spirits and unfiltered spirits to attract connoisseurs and collectors. - **Craft Distillery:** Craft distilleries can explore the opportunity of creating small-batch, unfiltered spirits at different strengths to cater to the growing demand for unique and artisanal spirits. - **Luxury Spirits:** The luxury spirits industry can leverage the trend of limited-edition and high-strength spirits to offer exclusive and premium experiences for discerning consumers. ## Related on Trend Hunter - [Rare Whisky Debuts](https://www.trendhunter.com/trends/presidents-choice-whisky.md) - [Flavorful Limited-Edition Bourbons](https://www.trendhunter.com/trends/limitededition-bourbon.md) - [Ultra-Luxurious Bourbon Expressions](https://www.trendhunter.com/trends/rolling-fork-spirits.md) - [Specialty Small Batch Bourbon](https://www.trendhunter.com/trends/four-roses-bourbon.md) - [Deluxe Kentucky Straight Bourbons](https://www.trendhunter.com/trends/kentucky-straight-bourbon.md) - [Limited-Edition 12-Year-Old Bourbon Whiskeys](https://www.trendhunter.com/trends/12yearold-bourbon-whiskey.md) - [High-Proof Bourbon Series](https://www.trendhunter.com/trends/highproof-bourbon.md) - [Limited-Production Bourbon Series](https://www.trendhunter.com/trends/limitedproduction-bourbon.md) - [Anniversary-Celebrating American Whiskeys](https://www.trendhunter.com/trends/american-whiskey1.md)