# Hospitality-Inspired Bourbon Collabs Old Fitzgerald x Gail Simmons Present a Concierge Experience By Debra John | Published 2025-07-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/old-fitzgerald-x-gail-simmons References: [prnewswire](https://www.prnewswire.com/news-releases/the-pleasure-is-ours-old-fitzgerald-bourbon-ushers-in-a-new-era-of-elevated-hospitality-partnering-with-gail-simmons-on-crafting-indelible-guest-experiences-302512631.html?tc=eml_cleartime) & [instagram](https://www.instagram.com/oldfitzgeraldbourbon/)  Old Fitzgerald x Gail Simmons have partnered to usher in a new era of refined hospitality, blending the legacy of bourbon with Simmons’ expertise in entertaining. This collaboration celebrates the debut of 'Old Fitzgerald Bottled-in-Bond 7-Year-Old Kentucky Straight Bourbon' and introduces a fresh perspective on modern hosting. As part of the campaign, Simmons steps into the role of 'Old Fitzgerald Hospitality Concierge,' lending her insights to a digital guide titled 'The Pleasure is Ours: Exceptional Guest Experiences, A Collection.' Featuring curated hospitality inspiration from Seattle, Chicago, and New York, the guide serves as a roadmap for hosts seeking elevated experiences. In addition, the Key to 'Hospitality Sweepstakes' offers one winner and three guests an exclusive, curated getaway. To further enhance at-home entertaining, Simmons crafted two signature cocktails, the 'Honey Bramble Smash' and 'Old Brooklyn Spritz,' perfectly designed to complement the bourbon’s rich, complex character. Image Credit: Old Fitzgerald ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 52% | Activity: 54% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Collaborative Spirit Innovations:** The alliance between Old Fitzgerald and Gail Simmons exemplifies a strategy where brands combine diverse expertise to create unique product experiences that transcend traditional offerings. - **Elevated At-home Entertaining:** By introducing curated guides and signature cocktails, this trend highlights the shift toward sophisticated, home-hosted gatherings that bring professional-level hospitality into private settings. - **Experiential Sweepstakes Offers:** The creation of immersive sweepstakes experiences positions brands to foster deeper consumer engagement by offering personalized luxury getaways that tap into aspirational travel. ### Who This Affects Most - **Beverage and Spirits:** This industry stands to benefit from partnerships that redefine traditional product narratives, creating innovative consumer touchpoints that merge luxury with everyday enjoyment. - **Event Planning and Hospitality:** Opportunities arise for professionals to design bespoke experiences that blend high-end service with personal customization, influencing how social events are conceptualized and executed. - **Travel and Tourism:** By intertwining curated travel experiences with brand offerings, this industry can leverage the increasing consumer desire for unique, authentic, and immersive travel opportunities. ## Related on Trend Hunter - [co-branded custom bourbon bottles](https://www.trendhunter.com/trends/penelope-bourbon.md) - [Collaborative Mixology Competitions](https://www.trendhunter.com/trends/collaborative-mixology-competition.md) - [Meaningful Moments-Inspired Campaigns](https://www.trendhunter.com/trends/four-roses-distillery.md) - [Collaboration Liqueur Coffee Kits](https://www.trendhunter.com/trends/espresso-martini-kit.md) - [Designer-Approved Alcohol Bottles](https://www.trendhunter.com/trends/woodford-reserves-2025-holiday-bottle.md) - [Naturally Infused Bourbons](https://www.trendhunter.com/trends/five-springs-infused-bourbon.md) - [Gin Cocktail Experiences](https://www.trendhunter.com/trends/beyond-the-pour.md) - [Blackberry-Themed Bottle Cocktails](https://www.trendhunter.com/trends/blackberry-old-fashioned.md) - [Immersive Whiskey Experiences](https://www.trendhunter.com/trends/whiskey-row-distillery.md)