# Premixed Artisan Cocktail Syrups The Strongwater Old Fashioned Syrup Crafts Perfect Cocktails By Michael Hemsworth | Published 2018-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/old-fashioned-syrup References: [uncrate](https://uncrate.com/strongwater-old-fashioned-syrup/) & [sipstrongwater](https://www.sipstrongwater.com/products/old-fashioned-cocktail-syrup) The Strongwater Old Fashioned Syrup has been created to offer avid [cocktail enthusiasts](https://www.trendhunter.com/trends/cheeky-cocktails) with a simple way to craft their favorite drink without the need to keep the various fresh ingredients on hand. Rigorously crafted over the course of three years of tastings, the syrup is made with [organic Demerara sugar](https://www.trendhunter.com/trends/demerara-syrup), cherries, orange peel and bitter herbs that work together to create a base mix that pairs perfectly with a bourbon of your choosing. Mixology has become quite popular, but remains out of reach for many consumers who don't feel advanced enough to create their own cocktails from fresh ingredients. This is seeing [new products](https://www.trendhunter.com/trends/elevated-mixers) like the Strongwater Old Fashioned Syrup come about to offer a new way to create drinks that is anything but a shortcut. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 17% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Artisan Cocktail Mixers:** The trend of artisan cocktail mixers provides an opportunity for businesses to offer pre-mixed syrups and mixers for consumers who want to create craft cocktails without the hassle. - **Simplified Mixology:** Simplified mixology products like premixed syrups allow consumers to easily create quality cocktails without the need for complicated recipes or extensive ingredient lists. - **Premium Cocktail Ingredients:** The demand for premium and organic cocktail ingredients, as seen in the Strongwater Old Fashioned Syrup, presents an opportunity for businesses to cater to the growing market of cocktail enthusiasts seeking high-quality products. ### Sectors Adopting This - **Beverage Manufacturing:** The beverage manufacturing industry can capitalize on the trend of artisan cocktail mixers by developing and producing pre-mixed syrups and mixers for consumers. - **Hospitality and Bars:** The hospitality and bars industry can leverage the trend of simplified mixology by incorporating premixed syrups into their cocktail menus, allowing for quicker and easier drink preparation. - **Organic Food and Beverage:** The organic food and beverage industry can tap into the demand for premium cocktail ingredients by offering a wide range of high-quality, organic cocktail mixers and syrups. ## Related on Trend Hunter - [Cocktail Syrup Kits](https://www.trendhunter.com/trends/cocktail-syrup-kits.md) - [Mixologist-Quality Cocktail Syrups](https://www.trendhunter.com/trends/cheeky-cocktails-flavored-syrups.md) - [Craft Cocktail Kits](https://www.trendhunter.com/trends/craft-cocktail-trio.md) - [Ultra-Flavorful Ready-To-Drink Cocktail Ranges](https://www.trendhunter.com/trends/slow-low1.md) - [Ready-to-Prepare Cocktail Mixers](https://www.trendhunter.com/trends/homecrafted-cocktail-mixer.md) - [Bitters-Infused Cocktail Cubes](https://www.trendhunter.com/trends/cocktail-cubes.md) - [Bartender-Approved Premixed Cocktails](https://www.trendhunter.com/trends/bulleit-crafted-cocktails.md) - [Upcycled Cocktail Syrups](https://www.trendhunter.com/trends/clean-label-syrups.md) - [Simplified Cocktail Mixers](https://www.trendhunter.com/trends/fever-tree-cocktail-mixer.md)