# Seasonally Enhanced Cocktail Mixers The Bittermilk Gingerbread Old Fashioned Mix is Festive By Michael Hemsworth | Published 2019-11-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/old-fashioned-mix References: [uncrate](https://uncrate.com/bittermilk-gingerbread-old-fashioned-mix/) & [bittermilk](https://bittermilk.com) The Bittermilk Gingerbread Old Fashioned Mix is a [festive cocktail mixer](https://www.trendhunter.com/trends/nomuss-mixers) that will provide mixologists with a way to enhance the classic drink recipe with a festive touch. The mix is made with sweet sorghum molasses as well as gingerbread spice that work together to create a distinctively festive flavor profile that is perfect for pairing with whiskey or rum. The non-alcoholic recipe of the mixer also means it can be used for crafting [premium virgin cocktails](https://www.trendhunter.com/trends/peppermint-bark-tini) to serve at holiday get-togethers to those who don't drink, who aren't of legal drinking age or who are the designated driver. The Bittermilk Gingerbread Old Fashioned Mix also features a [no-egg nog recipe](https://www.trendhunter.com/trends/craig-nog) on the bottle to add a flavorful touch of festiveness to the classic drink. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 7% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Festive Cocktail Mixers:** Opportunity for food and beverage companies to innovate with unique, seasonal flavors to enhance classic cocktails. - **Non-alcoholic Mixers:** Opportunity for companies to innovate with non-alcoholic cocktail mixers that can be enjoyed by all, regardless of legal drinking age or alcohol consumption. - **Multi-purpose Mixers:** Opportunity for companies to innovate with versatile mixers that can be used for creating festive alcoholic and non-alcoholic drinks, offering convenience and efficiency for hosts and mixologists. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can innovate with unique and festive flavors infused into cocktail mixers for consumer enjoyment. - **Hospitality:** With the holiday season being a significant time for parties and events, there is an opportunity for the hospitality industry to create festive and unique drinks with seasonal mixers. - **Retail:** Retail companies can add value to their inventory by offering festive cocktail mixers, providing convenience for customers who are hosting or attending holiday parties. ## Related on Trend Hunter - [Festive Instant Cocktail Mixes](https://www.trendhunter.com/trends/instant-cocktail-mix.md) - [Festive Cocktail Mixers](https://www.trendhunter.com/trends/spiced-apple-mixer.md) - [Bittersweet Citrus Mixers](https://www.trendhunter.com/trends/bittermilk-no8.md) - [Gingersnap Cookie Cocktails](https://www.trendhunter.com/trends/gingerbread-dream.md) - [Holiday-Ready Cocktail Mix Packs](https://www.trendhunter.com/trends/jimmys-cocktails.md) - [Holiday-Themed Bottled Cocktails](https://www.trendhunter.com/trends/premium-seasonal-cocktails.md) - [Ready-to-Prepare Cocktail Mixers](https://www.trendhunter.com/trends/homecrafted-cocktail-mixer.md) - [Elevated Organic Cocktail Mixers](https://www.trendhunter.com/trends/elevated-mixers.md) - [Seasonal Blueberry Mixers](https://www.trendhunter.com/trends/mixly.md)