# All-in-One Mobile Cocktail Kits The Wild Turkey 101 Old Fashioned Barpack Has a Built-In Bar By Grace Mahas | Published 2019-11-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/old-fashioned-barpack References: [maxim](https://www.maxim.com/food-drink/wild-turkey-old-fashioned-backpack-2019-11) & [maxim](https://www.maxim.com/food-drink/wild-turkey-old-fashioned-backpack-2019-11) Fans of the classic drink 'Old Fashioned" can now have all the necessary tools to make this the beloved whiskey cocktail on-the-go thanks to the Wild Turkey 101 Old Fashioned barpack. This cocktail-on-the-go bag is loaded with Wild Turkey 101 Bourbon, [Angostura bitters](https://www.trendhunter.com/trends/classic-bitters), Powell & Mahoney simple syrup, a stirrer, and branded glassware as well as a fold-out table to serve the ever-popular whiskey beverage. You can access these goodies by using the “emergency-style." To get one of these [all-in-one mobile cocktail kits](https://www.trendhunter.com/trends/craft-cocktail-trio), you must be willing to participate in one of three traditional Thanksgiving 'Turkey trot" races on November 28th in Austin, New Orleans or Chicago where [WIld](https://www.trendhunter.com/trends/wild-turkey-masters-keep-voyage) Turkey will be handing out the Old Fashioned Barpack. Image Credit: Wild Turkey ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 92% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **On-the-go Cocktails:** Creating convenient cocktail kits that allow people to make their favorite drinks anytime, anywhere. - **Mobile Bar Accessories:** Developing innovative, portable bar tools and accessories that enhance the cocktail-making experience on-the-go. - **Event-based Promotions:** Utilizing special events or races as promotional opportunities to distribute unique and exclusive products to targeted audiences. ### Who This Affects Most - **Alcohol and Beverage:** Introducing mobile cocktail kits that offer a complete package of ingredients and accessories for on-the-go drink-making. - **Hospitality and Travel:** Incorporating portable bar accessories into hotels, airline amenities, and other travel-related services to enhance the customer experience. - **Sports Events and Sponsorships:** Partnering with events like Turkey trot races to distribute branded products and engage with targeted consumer groups in a unique and memorable way. ## Related on Trend Hunter - [Instant Campfire Cocktails](https://www.trendhunter.com/trends/tincup-x-alpine-start.md) - [Ready-to-Make Cocktail Kits](https://www.trendhunter.com/trends/readytomake-cocktail.md) - [BBQ Cocktail Kits](https://www.trendhunter.com/trends/bbq-cocktail-kit.md) - [Cubed Cocktail Kits](https://www.trendhunter.com/trends/teaspressa-classic-cocktail-kit.md) - [Branded Spirit Cocktail Kits](https://www.trendhunter.com/trends/whistlepig-proof-provisions-supper-club-kit.md) - [Comprehensive Cocktail Smoker Kits](https://www.trendhunter.com/trends/cocktail-smoker-kit.md) - [Portable Cocktail Packets](https://www.trendhunter.com/trends/portable-cocktail-packets.md) - [Bartender-Approved Premixed Cocktails](https://www.trendhunter.com/trends/bulleit-crafted-cocktails.md) - [RTD Whiskey Sours](https://www.trendhunter.com/trends/rtd-whiskey-sour.md)