# Modern Western Kicks The Old Curiosity Shop Puts Out Awesome Modern Shoes By Robyn Currie | Published 2010-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/old-curiosity-shop References: [hypebeast](http://hypebeast.com/2010/03/curiosity-shop-catmando-shoe-boot/) & [curiosityuk](http://www.curiosityuk.com/home.htm) Hot diggity, someone went ahead and pressed the 'awesome' button when they made these beauties. The Old Curiosity Shop is bringing back some much needed style. With their almost revolutionary Catmando collection, which features [brogue punching](https://www.trendhunter.com/trends/kleman-x-percival) and way cool lacing, the line features both [boots and low rise shoes](https://www.trendhunter.com/trends/ultrastylish-footwear). The Old Curiosity Shop collection is done in both [leather and suede](https://www.trendhunter.com/trends/buck-mason-x-sanders), giving each shoe a tonal look. **Implications** - Consumers have an intense yearning to return to a simpler time. This stems from emotions of fear and uncertainty about what the future will hold. Companies can leverage nostalgia as a powerful motivating force to drive consumer retail purchases and forge a deeper connection with them. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 33% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Revival of Nostalgia:** Bringing back styles from a simpler time can tap into consumer emotions and drive retail purchases. - **Modern Vintage Fusion:** Combining traditional styles with modern elements creates unique products that appeal to nostalgic consumers. - **Tonal Look Trend:** Utilizing a tonal look in footwear design can add a stylish and cohesive aesthetic to the product line. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can tap into the nostalgia trend by offering products that evoke a sense of a simpler time. - **Footwear Manufacturing:** Footwear manufacturers can explore the modern vintage fusion trend by incorporating traditional elements into their designs. - **Leather and Suede Suppliers:** Suppliers of leather and suede can benefit from the tonal look trend by providing materials that enhance the overall aesthetic of footwear products. ## Related on Trend Hunter - [90’s Inspired Archival Footwear](https://www.trendhunter.com/trends/buzz-collection.md) - [Milestone-Honoring Exclusive Boots](https://www.trendhunter.com/trends/cat-footwear-1.md) - [Modern Shoe Collections](https://www.trendhunter.com/trends/sergio-rossi.md) - [Reimagined Classic Shoes](https://www.trendhunter.com/trends/sandro-x-clarks-originals.md) - [Romanticized Shoe Designs](https://www.trendhunter.com/trends/mademe-x-dr-martens-1461-quad-shoe.md) - [Retro-Modern Suede Joggers](https://www.trendhunter.com/trends/skechers-street-og-85.md) - [Dark Collab Footwear](https://www.trendhunter.com/trends/midnightblack-collection.md) - [Comfort-Centric Ultra-Stylish Footwear](https://www.trendhunter.com/trends/ultrastylish-footwear.md) - [Generationally Fused Footwear Series](https://www.trendhunter.com/trends/tokyo-senior-generation.md)