# Color-Changing Gins The Old Curiosity Distillery Launched a Trio of Transformative Spirits By Laura McQuarrie | Published 2018-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/old-curiosity-distillery References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2018/01/old-curiosity-distillery-creates-colour-changing-gins/) & [theoldcuriosity](https://www.theoldcuriosity.co.uk/home/) The Old Curiosity Distillery's Secret Garden Gin range introduces a collection of [color-changing gin spirits](https://www.trendhunter.com/trends/platypus-punch-cocktail) in flavors like Apothecary Rose, Lavender and Echinacea, and Chamomile and Cornflower. When the different flavors are combined with tonic water, a reaction happens that transform the pale gold to pink, purple to pink, and blue to pale pink. The Old Curiosity Distillery is a project from Hamish Martin, a [Scottish herbologist](https://www.trendhunter.com/trends/walled-garden-gin) who owns the Secret Herb Garden. From this plot of land, the botanicals are grown, picked, dried and infused in each type of gin. A range of color-changing alcoholic products, teas and other beverages have been launched over the past year, spotlighting ingredients like rosehip blooms and the butterfly pea flower, which modify the color of a drink when its pH levels are disrupted. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 25% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Color-changing Alcoholic Beverages:** The market for color-changing alcoholic drinks is expanding, creating a space for new beverage products to be introduced. - **Herbology-inspired Distilling:** Inspired by the Old Curiosity Distillery, there will be an increase in herbology-inspired distilling and the use of botanicals in alcoholic beverages. - **Disruption of Traditional Gin:** The creation of color-changing gin signal the disruptive innovation happening in the traditional gin market encouraging other brands to introduce innovative gin products. ### Industries Being Reshaped - **Alcoholic Beverages:** Innovations in the alcoholic beverage industry will continue to evolve to cater to a growing market of younger consumers, who prefer unique and unconventional drinks. - **Distilling:** Eventual growth in the herbology-inspired distilling market will disrupt the traditional distillery space, providing opportunities for new entrants to the market. - **Botanicals:** The market for innovative botanical usage in the alcoholic beverage industry is increasing, presenting opportunities for new botanical products to be introduced. ## Related on Trend Hunter - [Color-Changing Gin Gift Sets](https://www.trendhunter.com/trends/gin-gift-set.md) - [All-Natural Color-Changing Spirts](https://www.trendhunter.com/trends/unicorn-distillery.md) - [Luxurious Lilac-Colored Gins](https://www.trendhunter.com/trends/gin-lane-1751-violet-gin.md) - [Festively Illuminated Gins](https://www.trendhunter.com/trends/christmas-lightup-gins.md) - [Color-Changing Drink Drops](https://www.trendhunter.com/trends/blure.md) - [Turkish-Inspired Pink Gins](https://www.trendhunter.com/trends/arbory-afloat.md) - [Royal Garden-Made Gins](https://www.trendhunter.com/trends/royal-gardenmade-gins-the-royal-collection-trust-unveils-a-gin-with-botanic.md) - [Naturally Blue Absinthe Spirits](https://www.trendhunter.com/trends/absinthia-absinthe-bleue.md) - [Elderflower Rose Gins](https://www.trendhunter.com/trends/elderflower-rose-gin.md)