# Color-Changing Christmas Gins The Old Curiosity Distillery Christmas Gin is Herbaceous By Michael Hemsworth | Published 2018-11-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/old-curiosity-distillery-christmas-gin References: [foodbev](https://www.foodbev.com/news/old-curiosity-distillery-launches-colour-changing-christmas-gin/) & [theoldcuriosity](https://www.theoldcuriosity.co.uk/home/) The Old Curiosity Distillery Christmas Gin has been released by the distillery as a [limited-edition libation](https://www.trendhunter.com/trends/hendricks-gins) for the holidays that is sure to surprise and delight guests who stop by. The gin features the flavors of cinnamon, ginger and cardamom to make it perfect for [Christmas cocktails](https://www.trendhunter.com/trends/holiday-cocktail-experience), while the color of the libation will change when paired with tonic. This will change it from a darker shade to a vibrant pink that will make it appealing to the eye and as a conversation started amongst friends and family alike. The Old Curiosity Distillery Christmas Gin is limited to just 500 bottles and can be purchased directly from the distillery or from the [Harrods](https://www.trendhunter.com/trends/littles-coffee-toffee-nut) department store while supplies last. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 49% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Color-changing Alcoholic Beverages:** Disruptive innovation opportunity: Create a line of color-changing cocktails or spirits that offer a visual experience to enhance social gatherings. - **Limited-edition Holiday Libations:** Disruptive innovation opportunity: Design and produce unique and exclusive alcoholic beverages specifically tailored for holiday celebrations to attract a niche market. - **Interactive Drinking Experiences:** Disruptive innovation opportunity: Develop interactive elements in alcoholic beverages that engage consumers and create memorable experiences. ### Sectors Adopting This - **Craft Beverage:** Disruptive innovation opportunity: Introduce innovative ingredients, flavors, and production methods to craft beverages, targeting niche markets like holiday-inspired libations. - **Hospitality:** Disruptive innovation opportunity: Collaborate with distilleries to create exclusive spirits or cocktails for hotels, bars, and restaurants, offering customers a unique and interactive drinking experience. - **Retail:** Disruptive innovation opportunity: Partner with distilleries to launch limited-edition holiday alcoholic beverages, creating an exclusive product line that drives foot traffic and increases sales during festive seasons. ## Related on Trend Hunter - [Color-Changing Gin Gift Sets](https://www.trendhunter.com/trends/gin-gift-set.md) - [Gin-Filled Christmas Baubles](https://www.trendhunter.com/trends/gin-liqueur-baubles.md) - [Pink Gin Advent Calendars](https://www.trendhunter.com/trends/pink-gin-advent-calendar.md) - [Seasonal Sugar Plum Liqueurs](https://www.trendhunter.com/trends/sugar-plum-gin-liqueur.md) - [Festive Gin Recipes](https://www.trendhunter.com/trends/ramsbury-gin.md) - [Easter-Themed Gin Spirits](https://www.trendhunter.com/trends/hot-cross-gin.md) - [Bittersweet Christmas Cocktails](https://www.trendhunter.com/trends/christmas-pudding-negroni.md) - [Holiday Cocktail Experiences](https://www.trendhunter.com/trends/holiday-cocktail-experience.md) - [Luxury Private Label Spirits](https://www.trendhunter.com/trends/christmas-drinks-range-2023.md)