# Fish Seasoning-Inspired Crackers The OLD BAY Seasoned Goldfish Launched in Time for Summer By Grace Mahas | Published 2022-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/old-bay-seasoned-goldfish References: [pepperidgefarm](https://www.pepperidgefarm.com/product-categories/goldfish-crackers/?ki)  Goldfish Crackers recently joined forces with OLD Bay to create a delicious, limited-edition summer snack -- the [OLD BAY](https://www.trendhunter.com/trends/oldfish-franks-redhot-crackers) Seasoned Goldfish. The new offering combines the iconic seafood seasoning with the beloved fish-shaped cracker. The new product was inspired when Goldfish discovered fans have long-been sprinkling the beloved OLD BAY's spice of 18 herbs and spices on its crackers. “What I find most exciting about this partnership is that once again Goldfish is showing up for our flavor enthusiasts in a big, bold way,” said Janda Lukin, Chief Marketing Officer of Campbells Snacks. “OLD BAY Seasoned Goldfish harnesses the fandom of two iconic brands and brings consumers a new way to experience their favorite zesty flavor in a fun on their beloved fish-shaped cracker, just in time for summer.” For a suggested retail price of $2.79 per 6.6oz bag, the limited-time flavor is available now where Goldfish are sold. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 35% | Activity: 57% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Flavor-infused Snacks:** There is an opportunity to create more limited-edition, flavor-infused snacks that combine two beloved brands or tastes. - **Customizable Snacks:** There is an opportunity to create snack products that can be customized with unique flavor combinations, giving consumers the ability to mix and match their favorite flavors. - **Herb and Spice-based Snacks:** There is an opportunity to create a new line of herb and spice-based snacks that cater to consumers' love for bold and unique flavors. ### Where This Applies - **Snack Food Industry:** Snack food companies can capitalize on the trend of unique flavor combinations to create more customized snacks that consumers will love. - **Spice Industry:** Spice companies can partner with snack food companies to create signature blends that can be used to flavor snacks, opening up new revenue streams. - **Retail Industry:** Retailers can take advantage of the popularity of limited-time flavors to partner with snack food companies and create exclusive product lines for their stores. ## Related on Trend Hunter - [Spicy Fish-Inspired Snacks](https://www.trendhunter.com/trends/oldfish-franks-redhot-crackers.md) - [Creamy Condiment Snack Crackers](https://www.trendhunter.com/trends/goldfish-awesome-sauce.md) - [Tangy Pickle Cracker Snacks](https://www.trendhunter.com/trends/goldfish-spicy-dill-pickle.md) - [Delicious Seasoned Bagel Chips](https://www.trendhunter.com/trends/seasoned-bagel-chips.md) - [Chip-Inspired Fish Crackers](https://www.trendhunter.com/trends/chipinspired-fish-crackers.md) - [Well-Seasoned Pretzel Cracker Snacks](https://www.trendhunter.com/trends/seasoned-pretzels.md) - [Seafood Seasoning Bagel Snacks](https://www.trendhunter.com/trends/bagel-chips.md) - [Piquant Flavor-Packed Crackers](https://www.trendhunter.com/trends/goldfish-crisps.md) - [Seafood Seasoning Spreads](https://www.trendhunter.com/trends/crabby-cream-cheese.md)