# AI-Targeted Diversity Campaigns Olay Addresses the Lack of Diversity Within the Coding Industry By Francesca Mercurio | Published 2021-09-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/olay References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Olay_joins_Algorithmic_Justice_League_to_fight_racial_bias_in_beauty_AI/179171) Olay has partnered with an Algorithmic Justice League (AJL) to launch a [diversity campaign](https://www.trendhunter.com/trends/World-Leaders-In-Data) during the U.S. National Coding Week. The new #DecodetheBias campaign aims to fix the exclusionary bias found within technology. The lack of diversity in the computer science industry produces algorithms that create an exclusionary bias. From social media filters, apps, and search engines, these algorithms often exclude women of color. The #DecodetheBias will help raise awareness of this AI-related issue within the beauty industry and how it reinforces [exclusionary beauty standards](https://www.trendhunter.com/trends/it-feels-good-to-be-seen). #DecodetheBias spotlights actor Buolamwini as the face of the campaign and will sponsor over 1,000 girls to attend coding camp. Lastly, Olay will look into its own web-based tool, [Olay Skin Advisor](https://www.trendhunter.com/trends/complexion-concierge-roadshow), and ensure it is inclusive of all skin tones. Image Credit: Olay ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 55% | Activity: 71% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Education](https://www.trendhunter.com/education) ## Key Themes ### What's Driving This Trend - **AI-powered Diversity and Inclusion Initiatives:** Businesses can leverage AI to identify and mitigate bias in hiring, marketing, and product development. - **Diversity-driven Corporate Social Responsibility (CSR):** Companies can promote diversity and social responsibility through initiatives like sponsoring underrepresented groups in tech, implementing inclusive hiring practices, and partnering with diversity advocacy groups. - **Intersectional Diversity Advocacy:** Recognizing the intersection of race, gender, and other identities, businesses can adopt a holistic approach to diversity and inclusion that includes targeted initiatives for each identity group. ### Who This Affects Most - **Technology:** Tech companies have the opportunity to address the lack of diversity in the industry by implementing AI-powered diversity initiatives and sponsoring underrepresented groups in tech. - **Beauty:** Beauty brands can prioritize inclusivity by partnering with diversity advocacy groups and implementing diverse representation in their marketing and product offerings. - **Education:** Educational institutions and companies can promote diversity in tech by offering coding camps and other opportunities to underrepresented groups in the field. ## Related on Trend Hunter - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Inspiring Women-Focused Campaigns](https://www.trendhunter.com/trends/computer-science-is-everything.md) - [Inclusivity-Focused AI Initiatives](https://www.trendhunter.com/trends/aigency-amsterdam.md) - [Diversity-Promoting Beauty Campaigns](https://www.trendhunter.com/trends/diversitypromoting.md) - [Gamer-Centric Beauty Campaigns](https://www.trendhunter.com/trends/real-virtual-beauty.md) - [Ethical GenAI Tools](https://www.trendhunter.com/trends/bias-breaker.md) - [Diversity-Focused AI Image Generators](https://www.trendhunter.com/trends/ai-image-generator.md) - [Impactful Beauty Initiatives](https://www.trendhunter.com/trends/odele-for-good.md) - [Inclusive Makeup Brand Campaigns](https://www.trendhunter.com/trends/it-feels-good-to-be-seen.md)