# Style-Conscious Body Washes The Olay x Wantable Power Edit Helps Fashionistas Feel Their Best By Laura McQuarrie | Published 2025-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/olay-x-wantable-power-edit References: [businesswire](https://www.businesswire.com/news/home/20250303319510/en) & [try.wantable](https://try.wantable.com/themes/power-style-edit-gift-2025/) The limited-time [Olay](https://www.trendhunter.com/trends/super-serum-body-wash) x Wantable Power Edit collection unites the power of Olay Body with a leader in the personalized styling space to help women feel their most confident. "Our research shows that seven in 10 women avoid fashion choices that might expose their body skin concerns like dryness or rough and bumpy texture, often letting these insecurities impact their style,” said Kate DiCarlo, Senior Communications Director for [Procter & Gamble’s](https://www.trendhunter.com/trends/indulgent-moisture-body-wash) Personal Care Portfolio. The Olay x Wantable Power Edit features seven handpicked items in coveted styles, flattering silhouettes, and patterns to refresh wardrobes for the start of a new season. While supplies last, customers who order the Power Edit get a full-sized bottle of the skin-caring, highly awarded [Olay Super Serum Body Wash](https://www.trendhunter.com/trends/dove-serum-oil-body-wash). ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 86% | Activity: 89% | Freshness: 37% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Personalized Skincare Fashion Collaborations:** The collaboration between skincare and fashion brands highlights opportunities for personalized product offerings that cater to individual style and skin care needs. - **Confidence-boosting Beauty Products:** Beauty products specifically designed to address common skin concerns can empower consumers to make fashion choices with greater confidence. - **Limited-edition Lifestyle Bundles:** Curating limited-time bundles that combine fashion and skincare caters to consumers looking for unique and comprehensive lifestyle solutions. ### Who This Affects Most - **Beauty and Personal Care:** The integration of advanced skincare formulas into everyday beauty routines is altering consumer expectations towards multifunctional products. - **Fashion and Apparel:** Fashion brands are increasingly collaborating with beauty companies to offer unique, cross-sector products that appeal to style-conscious individuals. - **Consumer Packaged Goods:** Brands are innovating by creating exclusive curated collections that combine different product categories, enticing consumers with all-in-one lifestyle solutions. ## Related on Trend Hunter - [Skincare-Inspired Body Washes](https://www.trendhunter.com/trends/indulgent-moisture-body-wash.md) - [Serum-Infused Body Washes](https://www.trendhunter.com/trends/super-serum-body-wash.md) - [Enchanting Body Washes](https://www.trendhunter.com/trends/olay-x-wicked-for-good.md) - [Skincare-Inspired Fashion Bundles](https://www.trendhunter.com/trends/christian-siriano-x-olay.md) - [Skincare-Inspired Body Washes](https://www.trendhunter.com/trends/caress-body-wash-collection.md) - [Spa-Style Body Care](https://www.trendhunter.com/trends/glossier-2.md) - [Body Wash Holiday Giveaways](https://www.trendhunter.com/trends/happy-ollydays-giveaway.md) - [Summery Strawberry-Scented Cosmetics](https://www.trendhunter.com/trends/olay-body-and-secret-deodorant.md) - [Hydrating Full-Body Treatments](https://www.trendhunter.com/trends/pattern-beauty-body.md)