# Lightweight Fragrance-Free Cleansers Olay Whips Cleaners are Made with Natural-Bead Micropolishers By Riley von Niessen | Published 2019-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/olay-whips-cleanser References: [olay](https://www.olay.ca/en-ca/?hbjhf) Olay Whips Cleaners were recently added to the major skincare brand's repertoire, providing consumers with a [lightweight and nourishing alternative](https://www.trendhunter.com/trends/edelweiss-extrme) that preps their skin for the brand's accompanying Whips moisturizers. The Olay Whips Cleansers come in two variations, a Regenerist formula that helps to combat the signs of aging, and a Total Effects formula that promotes the look of visibly healthy skin. Both variations are made with natural-bead micropolishers and hydrators, which [lightly exfoliate](https://www.trendhunter.com/trends/face-cleanse) to enable the Whips moisturizers to more deeply penetrate the skin. As the [formula comes out as a foam](https://www.trendhunter.com/trends/byoma-foaming-rice-deep-cleanser), only a very small amount is needed to clean the face, with the lightweight formula leaving a clean, hydrated, and smooth feel behind. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 13% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Natural-bead Micropolishers:** Skincare brands can innovate by incorporating natural-bead micropolishers in their cleansers to offer gentle exfoliation - **Lightweight Cleansers:** Brands can create lightweight cleansers like Olay Whips, which are gentle on the skin yet effective in removing impurities - **Prepping Skin for Moisturizers:** Innovative skincare companies can focus on creating cleansers that specialize in prepping skin for its accompanying moisturizers ### Sectors Adopting This - **Skincare:** The skincare industry can benefit from incorporating natural-bead micropolishers into cleansers - **Beauty:** Innovative beauty companies can focus on creating natural-bead micropolishers based cleansers - **Personal Care:** Personal care brands can explore the creation of lightweight, foam-based cleansers with natural-bead micropolishers ## Related on Trend Hunter - [Water-Free Face Cleansers](https://www.trendhunter.com/trends/olay-cleansing-melts.md) - [Creamy Whipped Cleansers](https://www.trendhunter.com/trends/whipped-cream-cleanser.md) - [Skincare-Inspired Body Washes](https://www.trendhunter.com/trends/indulgent-moisture-body-wash.md) - [Delectably Soft-Textured Cleansers](https://www.trendhunter.com/trends/muhwabutter-vegan-pack-cleansers.md) - [Low-Lather Cream Cleansers](https://www.trendhunter.com/trends/mello-marula-cream-cleanser.md) - [Barrier-Boosting Whipped Cleansers](https://www.trendhunter.com/trends/purifying-whipped-cleanser.md) - [Gentle Low-Foam Cleansers](https://www.trendhunter.com/trends/forgiveness-cleanser.md) - [Serum-Infused Body Washes](https://www.trendhunter.com/trends/super-serum-body-wash.md) - [Gentle Gel-Texture Cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel.md)