# Fortifying Sensitive Skincare Lines The Olay Sensitive Line Calms & Strengthens Problem-Prone Skin By Riley von Niessen | Published 2019-12-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/olay-sensitive References: [olay](https://www.olay.com/) As Olay reports, the majority of Canadian women claim to have sensitive skin, however only a small number of products are dedicated to helping them calm, strengthen, and nourish it -- which is where the [Olay Sensitive](https://www.trendhunter.com/trends/super-serum-body-wash) line aims to make a difference. The entire range of products are made for consumers who are sensitive to harsh chemicals, dyes, and fragrances. Instead, the brand uses key ingredients like Hungarian Water [Essence](https://www.trendhunter.com/trends/pandora-essence1) to cleanse and replenish the skin in a more natural way that doesn't strip it of its protective qualities. Although the Olay Sensitive line is great for anyone who finds harsher ingredients, dyes and fragrances to be a problem, it's especially great for those with dry skin types. This is because glycerin is also used as a key ingredient, which quickly penetrates the skin's surface to soothe and soften. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Sensitive Skincare Products:** Creating skincare products specifically designed for consumers with sensitive skin, using natural ingredients and avoiding harsh chemicals, dyes, and fragrances. - **Nourishing and Strengthening Skincare:** Developing skincare solutions that not only calm and nourish the skin but also strengthen its protective qualities. - **Dry Skin Solutions:** Investing in skincare products that target dry skin and utilize ingredients like glycerin to deeply moisturize and soften the skin. ### Industries Being Reshaped - **Beauty and Personal Care:** Innovating within the beauty and personal care industry by developing sensitive skincare products that cater to the specific needs of consumers with sensitive skin. - **Natural Skincare:** Disrupting the skincare industry by creating natural skincare products that avoid harsh chemicals, dyes, and fragrances, and focus on using key natural ingredients. - **Dry Skin and Moisturizer:** Exploring opportunities within the dry skin and moisturizer market by developing products that deeply moisturize and nourish the skin, specifically targeting individuals with dry skin types. ## Related on Trend Hunter - [Sensitive Skin Bodycare](https://www.trendhunter.com/trends/flexitol.md) - [Serum-Infused Body Washes](https://www.trendhunter.com/trends/super-serum-body-wash.md) - [Sensitive Skin Cosmetic Campaigns](https://www.trendhunter.com/trends/cetaphil-for-everyones-sensitive-skin.md) - [Dermocosmetic Product Launches](https://www.trendhunter.com/trends/dermocosmetic-product.md) - [Sensitivity-Minded Serums](https://www.trendhunter.com/trends/skin-rescue-serums.md) - [Skincare-Inspired Body Washes](https://www.trendhunter.com/trends/indulgent-moisture-body-wash.md) - [High-Quality Sensitive Skincare](https://www.trendhunter.com/trends/cvskinlabs-sensitive-skin.md) - [Sensitive Skincare Exfoliators](https://www.trendhunter.com/trends/gentle-exfoliating.md) - [Instantly Calming Skincare](https://www.trendhunter.com/trends/sensitive-skin-collection.md)