# Peptide-Infused Brightening Skincare The Olay Regenerist Vitamin C Collection Brightens Skin By Grace Mahas | Published 2022-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/olay-regenerist-vitamin-c-collection References: [instagram](https://www.instagram.com/olay_canada/) & [olay](https://www.olay.ca/en-ca/skin-care-products/regenerist-vitamin-c-peptide-24-face-moisturizer/?&utm_source=google&utm_medium=cpc&utm_campaign=&utm_term=&gclid=Cj0KCQiA0eOPBhCGARIsAFIwTs6ZzSe8RpZHd8Lmq_z0GGGBvtQIuBsOUfDykuhmPBZDXC357f4BPZYaAjWtEALw_wcB) [Olay](https://www.trendhunter.com/trends/olay-regenerist-treatments), the renowned skincare brand, recently expanded its portfolio with the introduction of the new Olay Regenerist Vitamin C Collection. This collection includes a moisturizer, serum, eye cream, and cleanser, all of which are formulated to improve the radiance of your skin. Olay’s latest innovation is uniquely crafted around the powerful combination of [Vitamin C, niacinamide (Vitamin B3), peptide](https://www.trendhunter.com/trends/vitamin-c-serum1), and AHA lactic acid. As peptides and vitamins C continue to become a prominent ingredient in skincare, the new series leverages these elements to help [brighten and restore skin](https://www.trendhunter.com/trends/c-brightening-gel-cream). According to the brand, after 28 days of use, consumers will see 2x brighter skin compared to using a basic moisturizer. Moreover, the entire collection is dermatologist-tested and made without parabens, phthalates, synthetic dyes, or mineral oil. Image Credit: Olay ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 27% | Activity: 59% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Vitamin C Skincare:** The combination of Vitamin C, niacinamide, peptides, and AHA lactic acid creates an opportunity for the development of more powerful brightening skincare. - **Peptide Skincare:** As peptides continue to become more popular in skincare, there is an opportunity to create more peptide-infused products to improve skin radiance. - **Clean Skincare:** The introduction of clean skincare products without harmful ingredients, such as parabens and synthetic dyes, is a trend that will likely continue in the industry. ### Industries Being Reshaped - **Skincare Industry:** The skincare industry has the opportunity to create more innovative products with powerful brightening abilities to compete with Olay's new Vitamin C Collection. - **Beauty Industry:** The beauty industry can benefit from utilizing peptides and other powerful ingredients to create highly-effective skincare products that cater to consumer demand. - **Health and Wellness Industry:** As consumers place a greater emphasis on clean skincare, the health and wellness industry can develop and market products with natural and organic ingredients to meet this demand. ## Related on Trend Hunter - [Procedure-Inspired Skincare Collections](https://www.trendhunter.com/trends/olay-regenerist-treatments.md) - [Vitamin C-Based Skincare](https://www.trendhunter.com/trends/brightening-collection.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Multifaceted Brightening Serums](https://www.trendhunter.com/trends/good-molecules-vitamin-c-serum.md) - [Vitamin C-Powered Beauty Collections](https://www.trendhunter.com/trends/vitamin-c-collection.md) - [Advanced Brightening Serums](https://www.trendhunter.com/trends/the-vitamin-c-serum.md) - [Spot Correcting Skincare Lines](https://www.trendhunter.com/trends/visible-brightening.md) - [Serum-Infused Body Washes](https://www.trendhunter.com/trends/super-serum-body-wash.md) - [Vitamin C-Powered Beauty Products](https://www.trendhunter.com/trends/vitamin-c-line1.md)