# Supercharged Hydration Serums The Olay Hyaluronic + Peptide 24 Serum Deeply Penetrates the Skin By Laura McQuarrie | Published 2022-10-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/olay-hyaluronic-peptide-24-serum References: [newbeauty](https://www.newbeauty.com/launch-list-skin-care-october-2022/1) & [olay](https://www.olay.com/olay-hyaluronic-peptide-24-serum-Fragrance-Free/?utm_source=google&utm_medium=cpc&utm_campaign=Shopping-Smart-Zombie&pid=00075609200823&adtype=&product_group_id=491164691217&placement=&gclid=Cj0KCQjw08aYBhDlARIsAA_gb0el3fuKybRGBQYOdNw-3pk8oVdJKb3SoW29eWjiMz1drATFK2LiNf8aAhkMEALw_wcB) One of the latest innovations from Olay is the Olay Hyaluronic + Peptide 24 Serum represents "70 years of science" and it shares the benefits of a patent-pending formula to penetrate 10 layers underneath the surface of the skin and hydrate for 24 hours. Olay scientists conducted a first-of-its-kind study and as part of this clinical trial, participants' skin was assessed throughout the day. The findings proved that skin is more dynamic than previously realized and our moisture levels are constantly changing—and it’s even true for younger generations like Gen Z. Hyaluronic acid, brightening niacinamide and peptides are some of the hero skincare ingredients in the formula that are responsible for repairing the skin barrier and keeping moisture locked within. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 67% | Activity: 68% | Freshness: 13% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Supercharged Hydration Serums:** Opportunity for skincare companies to create deep-penetrating hydrating serums that use patent-pending formulas to keep skin moisturized for 24 hours. - **Patent-pending Formula Innovations:** Opportunity for companies to develop patent-pending formulas that deeply penetrate the skin and provide long-lasting hydration. - **Dynamic Skin Moisture:** Opportunity for research on the dynamic nature of skin moisture and the development of products to help maintain optimal moisture levels. ### Sectors Adopting This - **Skincare:** Skincare companies can leverage the Olay Hyaluronic + Peptide 24 Serum's patent-pending formula and dynamic skin moisture research to create new, innovative products. - **Cosmetics:** Cosmetic companies can incorporate patent-pending hydration formulas into their makeup products to improve skin hydration while customers wear their makeup. - **Pharmaceuticals:** Pharmaceutical companies can leverage their expertise and experience in topical drug delivery to create new skincare products that use deep-penetrating formulas to deliver active ingredients to the skin. ## Related on Trend Hunter - [100-Hour Hydration Serums](https://www.trendhunter.com/trends/hydration-serum.md) - [Deep Hydration Skincare Products](https://www.trendhunter.com/trends/hyaluronic-acid-peptides-ceramide-collection.md) - [Biotech Peptide Hydrating Serums](https://www.trendhunter.com/trends/hydration-dream-peptide-serum.md) - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [Serum-Infused Body Washes](https://www.trendhunter.com/trends/super-serum-body-wash.md) - [Plumping Skincare Serums](https://www.trendhunter.com/trends/densifying-serum.md) - [Revitalizing Skin Serums](https://www.trendhunter.com/trends/reversa-multipeptide-concentrate.md) - [Advanced Hydration Serums](https://www.trendhunter.com/trends/amino-rain-glasswater-serum.md) - [Peptide Moisturizing Solutions](https://www.trendhunter.com/trends/procollagen-peptide-plumping-moisturizer.md)