# Olay Age Defying Cocktail By Trend Spotter | Published 2006-09-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/olay-age-defying-cocktail References: [news.agendainc](http://news.agendainc.com/mt-agenda/content/archives/2006/09/olay_launches_a.html) Inspired by Olay's new anti-aging line, Definity, which tackles the signs of aging beyond fine lines and wrinkles by addressing even skin tone and luminosity, the Defini-tini is a glowing, luminous cocktail created by Olay and celebrity mixologist Alex Ott designed to attract celebrities and party- goers alike at this year's TV Guide After Party at [Social Hollywood](https://www.trendhunter.com/trends/club-rest-stop). "The Olay Defini-tini has a beautiful luminosity that cast a shimmering glow in the Olay Definity suite," said celebrity mixologist Alex Ott. "As the first-ever glowing cocktail this delicious drink has star-studded appeal and a delicious taste." A renowned mixologist Alex Ott is responsible for the custom drink recipes found at leading hot spots including [Sushi Samba](https://www.trendhunter.com/trends/yo-sushi-and-tamagotchi) in New York, Miami and Chicago; [Buddha Bar](https://www.trendhunter.com/trends/thirsty-buddha) in New York and Paris, and has been awarded the "Best Mixologist in America" title in Las Vegas. (PRNEWSWIRE) ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 66% | Activity: 18% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Anti-aging Skincare:** There is a growing trend in the beauty industry towards developing skincare products that address various signs of aging beyond just fine lines and wrinkles. - **Glowing Cocktails:** Mixologists are embracing the concept of creating cocktails with a luminous, glowing effect, offering a unique experience for party-goers and event attendees. - **Celebrity Collaborations:** More brands are partnering with celebrities and influencers to create customized products or experiences that attract attention and generate buzz. ### Where This Applies - **Skincare:** Skincare companies have an opportunity to innovate by developing products that go beyond traditional anti-aging solutions and focus on addressing specific skin concerns like uneven skin tone and luminosity. - **Hospitality:** Hotels, bars, and event venues can tap into the trend of glowing cocktails to offer unique and visually captivating drinks that attract customers and create memorable experiences. - **Marketing and Branding:** Companies can leverage the power of celebrity collaborations to create innovative marketing campaigns and brand partnerships that drive brand awareness and engagement. ## Related on Trend Hunter - [Shellfish-Inspired Cocktail Creations](https://www.trendhunter.com/trends/oyster-martini.md) - [Oceanic Gin Martinis](https://www.trendhunter.com/trends/aphotic-martini.md) - [Cocktail-Inspired Wine Collections](https://www.trendhunter.com/trends/signature-cocktail-collection.md) - [Mixology-Inspired Perfumes](https://www.trendhunter.com/trends/mixologist-parfums.md) - [Artisanal Gin Cocktails](https://www.trendhunter.com/trends/recipe-by-diageo.md) - [Female Mixologist Cocktail Campaigns](https://www.trendhunter.com/trends/mataroa-mediterranean-dry-gin.md) - [Smoothie Pouch Cocktail Kits](https://www.trendhunter.com/trends/fruit-cocktail-kit.md) - [Restaurant-Style RTD Mojitos](https://www.trendhunter.com/trends/aloette-southside-fizz.md) - [Outrageously Cheesy Cocktails](https://www.trendhunter.com/trends/velveeta-veltini.md)