# Hair Brand Communities Olaplex Pro Collective Was Introduced for Its 10th Anniversary By Lima Kalim | Published 2024-06-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/olaplex-pro-collective References: [beautypackaging](http://beautypackaging.com/contents/view_breaking-news/2024-06-20/olaplex-launches-pro-collective/)  Olaplex is marking its 10th anniversary by launching the [Olaplex Pro Collective](https://www.trendhunter.com/trends/the-olaplex-holiday-gift-sets). This collective will consist of a team of highly skilled stylists and colorists who will work to enhance the brand's influence and expand its outreach. Members of the collective will be able to participate in various industry events and shows. Additionally, stylists will have access to different [educational opportunities such as masterclasses](https://www.trendhunter.com/trends/rooted-in-success), meet-ups, and training sessions organized by the Olaplex Pro Collective. The collective's expertise covers various services, including [color treatments](https://www.trendhunter.com/trends/color-pro), hair cutting, blonding, extensions, vivid hair coloring, makeovers, balayage, consultations, and education on all hair types and textures. By gathering top professionals, Olaplex can solidify its position as a hair care leader, stand out from competitors, and attract more endorsements and clients. Image Credit: Olaplex ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 67% | Activity: 81% | Freshness: 25% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Professional Expertise Collaborations:** Bringing together top stylists and colorists to enhance brand influence and outreach represents a significant evolution in collective brand building. - **Skills-empowered Communities:** Offering stylists access to masterclasses, meet-ups, and training sessions creates a strong, education-focused community within the hair care industry. - **Multi-service Specializations:** Covering a wide array of services from balayage to blonde treatments shows a move towards diversifying skill sets within professional hair care sectors. ### Sectors Adopting This - **Hair Care:** Integrating top hairstyling talent strengthens a brand's position and fosters industry leadership. - **Professional Education and Training:** Creating educational opportunities for stylists and colorists highlights the importance of continual professional development. - **Beauty and Personal Care Events:** Participation in industry events and shows underlines the increasing importance of experiential marketing and client engagement in the beauty sector. ## Related on Trend Hunter - [Educational Hair Stylist Collectives](https://www.trendhunter.com/trends/stylist-collective.md) - [Professional Haircare Collections](https://www.trendhunter.com/trends/the-olaplex-holiday-gift-sets.md) - [Golden Curated Hair Sets](https://www.trendhunter.com/trends/2024-limitededition-holiday-collection.md) - [Bond Maintenance Haircare](https://www.trendhunter.com/trends/bond-maintenance-shampoo.md) - [Seasonal Hair Care Campaigns](https://www.trendhunter.com/trends/olaplex-no7-bonding-oil.md) - [Stylist-Led Education Platforms](https://www.trendhunter.com/trends/stylistled-education.md) - [Supportive Curly Haircare Products](https://www.trendhunter.com/trends/olaplex-bond-shaping-technology.md) - [Festive Hair Gift Sets](https://www.trendhunter.com/trends/olaplex-holiday.md) - [Hair Product Retail Expansions](https://www.trendhunter.com/trends/hallo-hair-ulta-beauty.md)