# 50s Pattern-Clashing Portraits The Ola De Calor En La Ruta 66 Editorial is Ruggedly Retro By Jana Pijak | Published 2012-04-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ola-de-calor-en-la-ruta-66 References: [fuckingyoung.es](http://fuckingyoung.es/ola-de-calor-en-la-ruta-66/) & [elpais](http://elpais.com/) Daring and dapper, the 'Ola De Calor En La Ruta 66' editorial spread is captured by photographer Giampaolo Sgura. Featuring an abundance of expressive and vivid garments, model Adrian Cardoso wears a slew of color-enriched pieces from the likes of Kenzo, Prada, Missioni and Versace among others. Clad in a sea of clashing patterns, the model takes on the role of stylish rockabilly, occupying local small town hotspots that include a cozy diner, a remote gas station and a shabby motor home. Whether posing outdoors or lounging in his vintage pick-up truck, Adrian is a vision in [retro-infused menswear pieces](https://www.trendhunter.com/trends/vintage-styles) that are ornate and eye-catching. Showcasing the latest in seasonal menswear styles, the 'Ola De Calor En La Ruta 66' El Pais magazine spread pays tribute to a [1950s aesthetic](https://www.trendhunter.com/trends/wildest-ones-yet). Taking us down memory lane, this nostalgic fashion story rekindles the past. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 77% | Activity: 50% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Pattern-clashing Fashion:** Opportunity for brands to embrace bold and eclectic patterns in their designs for a unique and eye-catching aesthetic. - **Retro-inspired Menswear:** Potential for fashion brands to tap into the nostalgia of the 1950s aesthetic and create modern interpretations of retro menswear styles. - **Photographic Editorials:** Rise of visually striking editorial spreads that capture attention through vibrant and expressive photography, providing opportunities for creative collaborations. ### Where This Applies - **Fashion:** Fashion brands can leverage the trend of pattern-clashing and retro-inspired menswear to create innovative designs and attract fashion-forward consumers. - **Photography:** Photographers and magazines can explore the use of expressive and visually captivating editorials to engage audiences and create memorable content. - **Advertising:** Advertisers can incorporate the retro and vibrant aesthetic of the 'Ola De Calor En La Ruta 66' editorial spread into their campaigns to stand out and appeal to a nostalgic target market. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)