# Maple Wood Power Cords Okum Designs Oon to Turn a Household Item into Something Pretty By Jamie Danielle Munro | Published 2014-06-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/okum References: [designboom](http://www.designboom.com/design/oon-okum-reconstructs-common-power-cord-06-11-2014/) & [okum.co](http://okum.co/) Okum is a studio based in Los Angeles that has updated the [modern power cord](https://www.trendhunter.com/trends/moonbase-1). Instead of simply using the outlet attached to the wall, the team has designed this new product with an added layer of functionality. The cord comes with additional power outlets, intertwined with maple wood blocks to ensure that the product looks good. Most people don't think to update power outlets to become a fashionable item, but the reality is that these things are scattered around the house on a daily basis. Having the Oon, as Okum studio has called it, combines both function and aesthetics with this design, making for a creative solution to a problem that not many have even thought about in the past. Photo Credits: [designboom](http://www.designboom.com/design/oon-okum-reconstructs-common-power-cord-06-11-2014/), [okum.co](http://okum.co/) ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 84% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Functional Design:** Creating products that combine function with aesthetics, like the Oon power cord, is a disruptive innovation opportunity. - **Updated Everyday Items:** Updating commonly overlooked household items such as power outlets presents a disruptive innovation opportunity. - **Integration of Natural Materials:** Using natural materials like maple wood in the design of power cords opens up opportunities for disruptive innovation. ### Industries Being Reshaped - **Home Decor:** The Oon power cord demonstrates a disruptive innovation opportunity in the home decor industry. - **Electronics:** The integration of functional design in power cords presents a disruptive innovation opportunity in the electronics industry. - **Interior Design:** The use of natural materials in the design of everyday items, like the Oon power cord, offers a disruptive innovation opportunity in the interior design industry. ## Related on Trend Hunter - [Natural Rock-Imitating Extension Cords](https://www.trendhunter.com/trends/power-gem.md) - [Design-Conscious Power Bars](https://www.trendhunter.com/trends/power-strip-concept.md) - [Artfully Dynamic Power Strips](https://www.trendhunter.com/trends/aunion.md) - [Artful Power Collections](https://www.trendhunter.com/trends/nomad-collection-2.md) - [Rotating Outlet Power Bars](https://www.trendhunter.com/trends/oconnect-onestep.md) - [Modular Power Strip Concepts](https://www.trendhunter.com/trends/nodes.md) - [Painting-Inspired Electrical Outlet Designs](https://www.trendhunter.com/trends/22-system.md) - [Pencil-Resembling Power Strips](https://www.trendhunter.com/trends/pencil-multitap.md) - [Contemporary Power Strip Devices](https://www.trendhunter.com/trends/moonbase-1.md)