# Octoberfest-Themed Hot Dog Launches Dog Haus is Bringing Back Its 'Oktoberwürst' Bierwurst By Riley von Niessen | Published 2020-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oktoberwrst References: [restaurantnews](http://www.restaurantnews.com/dog-haus-brings-oktoberfest-celebration-stateside-091620/) & [doghaus](http://doghaus.com) California-based craft-casual restaurant chain [Dog Haus](https://www.trendhunter.com/trends/dog-haus-oktoberfest) has announced a new promotion in line with Munich's usual Oktoberfest celebrations, which have been cancelled this year due to COVID-19. To help its American consumers celebrate the occasion safely at home, Dog Haus is relaunching its 'Oktoberwürst' [gourmet hot dog](https://www.trendhunter.com/trends/national-hot-dog-month). Consumers can purchase the dish for take-out, or use the 'DIY Oktoberwürst Pod Party Kit' and 'Oktoberwürst Pod Party Pack' for a fun at-home meal experience. The limited edition dish is described as "a one-third pound Cajun spiced Emmental cheese stuffed bierwurst, topped with caramelized onions, sauerkraut, mustard aioli and scallions, all served on grilled King’s Hawaiian rolls." In support of [No Kid Hungry](https://www.trendhunter.com/trends/oktoberwrst-sausage), the brand's charity partner, Dog Haus will donate $1 from each Oktoberwürst purchase to the organization. Image Credit: Restaurant News/ Dog Haus ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 38% | Activity: 17% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Craft-casual Restaurant Promotions:** Craft-casual restaurants are launching themed promotions to engage consumers during cancelled events like Oktoberfest, presenting an opportunity for immersive at-home dining experiences. - **DIY Meal Kits:** DIY meal kits are becoming popular among consumers who want to recreate restaurant experiences at home, offering a disruptive innovation opportunity for restaurants to package and sell their signature dishes in convenient kits. - **Charitable Partnerships:** Restaurants are partnering with charitable organizations to support worthy causes, demonstrating a trend of socially responsible consumerism and providing a disruptive innovation opportunity for brands to promote their philanthropic efforts alongside their products. ### Sectors Adopting This - **Restaurant Chain:** Restaurant chains like Dog Haus are exploring themed promotions and DIY meal kits to engage customers and increase sales during canceled events like Oktoberfest. - **Meal Kit Delivery:** Meal kit delivery services can capitalize on the growing trend of DIY meal kits by partnering with restaurants to offer pre-packaged, restaurant-quality meals that customers can easily prepare at home. - **Charity Organizations:** Charity organizations, like No Kid Hungry, can collaborate with brands in the restaurant industry to create win-win partnerships that help raise funds for important causes while promoting the restaurants' products. ## Related on Trend Hunter - [Cheesy Oktoberfest Sausages](https://www.trendhunter.com/trends/oktoberwrst-sausage.md) - [Oktoberfest-Inspired Restaurant Menus](https://www.trendhunter.com/trends/dog-haus-oktoberfest.md) - [Seasonal Thanksgiving Sausages](https://www.trendhunter.com/trends/dog-haus-1.md) - [Burger-Inspired Hot Dogs](https://www.trendhunter.com/trends/bacon-cheeseburger-sausage.md) - [Festives Corned Beef Sausages](https://www.trendhunter.com/trends/corned-beef-and-cabbage-sausage.md) - [Seasonal Thanksgiving Sausages](https://www.trendhunter.com/trends/wurst-thanksgiving-sausage.md) - [Mexican-Inspired Pork Sausages](https://www.trendhunter.com/trends/pork-al-pastor-sausage.md) - [German Bratwurst Patty Burgers](https://www.trendhunter.com/trends/bratwurst-burger.md) - [Spicy-Sweet Hot Dogs](https://www.trendhunter.com/trends/dog-haus-naughty-dog.md)