# Cheesy Oktoberfest Sausages Dog Haus' Oktoberwürst Sausage Captures the Essence of Oktoberfest By Laura McQuarrie | Published 2023-09-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oktoberwrst-sausage References: [restaurantmagazine](https://www.restaurantmagazine.com/dog-haus-celebrates-oktoberfest-with-limited-batch-oktoberwurst-sausage/) & [doghaus](https://doghaus.com/)  Oktoberfest is synonymous with pretzels, bratwurst and mustard, and [Dog Haus](https://www.trendhunter.com/trends/dog-haus-oktoberfest) offers the essence of the world's largest beer celebration with its Oktoberwürst Sausage. This sausage is the newest creation in the Absolute Würst Sausage Series from Dog Haus and it's a limited-time treat that takes the form of a [smoked bier bratwurst](https://www.trendhunter.com/trends/oktoberfest-beer-brats) made with pretzels, cheddar cheese and whole grain mustard. This sausage can be enjoyed in several ways, including the Würst Way on a pretzel bun with mustard aioli, caramelized onions, sauerkraut and scallions, the Corn Dog Way and the Breakfast Way in a burrito. There's also Your Way, which serves the Oktoberwürst Sausage on a King’s Hawaiian pretzel bun with a customer's choice of toppings. No matter how people choose to enjoy this sausage, Dog Haus will donate a dollar from the purchase to its charity partner, [No Kid Hungry](https://www.trendhunter.com/trends/new-oktoberwrst-sausage). ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 29% | Activity: 1% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Craft Sausages:** Craft sausages, like Dog Haus' Oktoberwürst Sausage, are capturing the essence of traditional flavors and elevating them to new heights. - **Limited-time Treats:** Limited-time treats, such as the Oktoberwürst Sausage, create a sense of urgency and exclusivity, driving consumer interest and demand. - **Charitable Partnerships:** Charitable partnerships, like Dog Haus' collaboration with No Kid Hungry, are becoming an increasingly popular way for businesses to give back to their communities. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore the creation of craft sausages that combine unique flavors and ingredients to appeal to discerning tastes. - **Restaurant and Hospitality:** Restaurants and hospitality businesses can capitalize on the popularity of limited-time treats by offering exclusive, seasonal menu items. - **Non-profit and Charity:** Non-profit and charity organizations can seek out partnerships with businesses to raise funds and awareness for their causes, like the collaboration between Dog Haus and No Kid Hungry. ## Related on Trend Hunter - [Pretzels-Stuffed Oktoberfest Sausages](https://www.trendhunter.com/trends/new-oktoberwrst-sausage.md) - [Oktoberfest-Inspired Restaurant Menus](https://www.trendhunter.com/trends/dog-haus-oktoberfest.md) - [Burger-Inspired Hot Dogs](https://www.trendhunter.com/trends/bacon-cheeseburger-sausage.md) - [Seasonal Thanksgiving Sausages](https://www.trendhunter.com/trends/dog-haus-1.md) - [Seasonal Thanksgiving Sausages](https://www.trendhunter.com/trends/wurst-thanksgiving-sausage.md) - [Festives Corned Beef Sausages](https://www.trendhunter.com/trends/corned-beef-and-cabbage-sausage.md) - [Mexican-Inspired Pork Sausages](https://www.trendhunter.com/trends/pork-al-pastor-sausage.md) - [German Bratwurst Patty Burgers](https://www.trendhunter.com/trends/bratwurst-burger.md) - [Cheesy Macaroni-Infused Sausages](https://www.trendhunter.com/trends/americana-sausage.md)