# At-Home Oktoberfest Kits Samuel Adams and Auntie Anne's Kits Supply Food and Drinks By Laura McQuarrie | Published 2020-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oktoberfest-kit References: [prnewswire](https://www.prnewswire.com/news-releases/sound-the-alpenhorn-samuel-adams-octoberfest-is-back-301128575.html) & [givethembeer](http://www.givethembeer.com/products/oktoberfest-at-home) Knowing that Oktoberfest celebrations will look a little different this fall, Samuel Adams and Auntie Anne's teamed up to create a limited-edition Oktoberfest kit for at-home celebrations. The Oktoberfest At Home Kit is packed with party essentials, including themed recipes and apparel, [DIY pretzel ingredients](https://www.trendhunter.com/trends/create-share-kits) and [classic Samuel Adams OctoberFest beer](https://www.trendhunter.com/trends/shock-top-and-auntie-annes). The kit is touted as one-stop solution for celebrating Oktoberfest at home, especially as historic celebrations around the world have needed to be cancelled. Still, plenty of small in-person gatherings will still be carried out, along with virtual gatherings, and this limited-edition kit helps to get the spirit going with the classic pairing of beer and pretzels. While enjoying the contents of the Oktoberfest At [Home Kits](https://www.trendhunter.com/trends/home-decoors), there's a Prost from Home playlist that can be streamed and contests that can be organized in the spirit of friendly competition. Image Credit: Samuel Adams ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 66% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **At-home Celebration Kits:** A trend of creating all-in-one kits for celebrating events at home, allowing businesses to engage customers in new ways and provide a unique experience. - **Virtual Event Participation:** A trend of moving traditional in-person events to virtual spaces, which presents opportunities for businesses to cater to home-based celebrations. - **Themed Kits for Holidays and Events:** A trend of creating themed kits for specific holidays and events, providing an all-in-one package for customers to enjoy and creating new revenue streams for businesses. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry could benefit from creating at-home kits for their products, allowing customers to enjoy them in a unique and convenient way. - **Retail:** The retail industry can create exclusive and seasonal at-home kits for customers to provide a unique experience and increase sales. - **Entertainment:** The entertainment industry can create at-home kits for virtual events, providing a more immersive experience for attendees and facilitating at-home participation. ## Related on Trend Hunter - [Co-Branded Oktoberfest-Style Lagers](https://www.trendhunter.com/trends/oktoberfeststyle-lager.md) - [Pretzel-Infused Beers](https://www.trendhunter.com/trends/pretzel-oktoberfest-beer.md) - [Oktoberfest-Inspired Restaurant Menus](https://www.trendhunter.com/trends/dog-haus-oktoberfest.md) - [Beer Brand Baking Kits](https://www.trendhunter.com/trends/baking-the-american-dream-kit.md) - [Oktoberfest-Inspired Pretzels](https://www.trendhunter.com/trends/beer-flavored-oktoberfest-rings.md) - [Snack-Serving Lederhosen](https://www.trendhunter.com/trends/snyderfest-pretzelhosen.md) - [Pretzels-Stuffed Oktoberfest Sausages](https://www.trendhunter.com/trends/new-oktoberwrst-sausage.md) - [Autumnal Festival Bagel Menus](https://www.trendhunter.com/trends/oktoberfest-menu.md) - [Cheesy Oktoberfest Sausages](https://www.trendhunter.com/trends/oktoberwrst-sausage.md)