# Alcohol-Free Oktoberfest Beers Athletic Brewing Company's Oktoberfest Festbier is a Seasonal Treat By Laura McQuarrie | Published 2021-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oktoberfest-festbier References: [thetakeout](https://thetakeout.com/athletic-brewing-oktoberfest-festbier-review-non-alcoho-1847816513) & [instagram](https://www.instagram.com/p/CUX-_5sqHLp/)  An Oktoberfest celebration is not complete without beer and [Athletic Brewing Company's](https://www.trendhunter.com/trends/dry-january-party-pack) Oktoberfest Festbier proves that alcohol doesn't have to be at the center of the experience. This creation from the [fully non-alcoholic craft brewery](https://www.trendhunter.com/trends/nonalcoholic-craft-beer1) is made in Connecticut and it is said to offer a clean drinking experience with just the right balance of bitterness and maltiness. Already, Athletic Brewing Company's Oktoberfest Festbier has sold out online and it promises to be a perfect pairing for pretzels and mustard. Americans are drinking less in general and Millennials and Gen Z are driving the [low- and no-alcohol movement](https://www.trendhunter.com/trends/athletic-january), proving that there's plenty of fun experiences and social gatherings that can be had without fixating on booze. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 21% | Activity: 48% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Low-alcohol Oktoberfest Beers:** Breweries can create low-alcohol versions of their seasonal beers to cater to increasing demand for low- and no-alcohol options. - **Non-alcoholic Craft Beer:** Craft breweries can develop a range of non-alcoholic beers to appeal to consumers looking for a clean drinking experience without the alcohol content. - **Low-alcohol Trend Among Millennials and Gen Z:** Brands can create marketing campaigns targeting younger demographics, emphasizing the social and health benefits of choosing low- and no-alcohol drinks over traditional alcoholic beverages. ### Sectors Adopting This - **Craft Beer Industry:** Craft breweries can capitalize on the growing demand for low- and no-alcohol drinks by developing new products to appeal to a wider audience. - **Food and Beverage Industry:** Restaurants and bars can expand their drink menus to include more low- and no-alcohol options, particularly during seasonal events such as Oktoberfest. - **Marketing Industry:** Marketing agencies can help brands appeal to younger demographics by creating campaigns that highlight the fun, social, and health benefits of choosing low- and no-alcohol options over traditional alcoholic beverages. ## Related on Trend Hunter - [Non-Alcoholic Oktoberfest Beers](https://www.trendhunter.com/trends/oktoberfest-beer.md) - [Cocktail-Inspired Non-Alcoholic Beers](https://www.trendhunter.com/trends/cocktail-inspired-brews.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Alcohol-Free Party Packs](https://www.trendhunter.com/trends/dry-january-party-pack.md) - [Booze-Free Beer Collections](https://www.trendhunter.com/trends/alcoholfree-beer-collection.md) - [Booze-Free Fusion Beers](https://www.trendhunter.com/trends/weizen-radler.md) - [Sober Open-Air Establishments](https://www.trendhunter.com/trends/beer-garden.md) - [Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/shiner-bock.md) - [Non-Alcoholic Beer Races](https://www.trendhunter.com/trends/na-beer-mile.md)